Meet Jay Acunzo today’s episode guest talking about how not to market more, but to matter more thru content that resonates with your audience and gets a response and ultimately results. "The ability to resonate is itself a craft. It's a skill and we ought to be focused on that because that's where our results come from.” - Jay Acunzo
He is a renowned speaker, podcast host of Unthinkable with Jay Acunzo, and the author of Break the Wheel. He is a coach and consultant to increase your impact without increasing your budget. His resonance gets results approach is Jay's incredible talent that will propel anyone who feels stuck in the commodity cage.
“We have to escape the commodity cage and produce things that resonate deeper.”- Jay
So let's paddle into this episode exploring the real challenges of standing out in a content landscape drowning in mediocrity. Shed light on the prevalence of commodity content and the pitfalls of copycat thinking, acknowledging the ease of generating mediocrity at scale. Drawing from personal experiences at corporate heavyweights like HubSpot and Google. A pragmatic guide for experts aiming to transform into influential storytellers. The core message is clear: consider resonance as both an art and a skill. Encouraging a shift from the obsession with quantity, learn to craft narratives that resonate and make a meaningful impact in a world saturated with generic content.
The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.
Subscribe to the podcast on your favorite platform
https://gswl.fm/itunes
https://gswl.fm/spotify
https://gswl.fm/libsyn
https://gswl.fm/audible
https://gswl.fm/twitter
https://gswl.fm/youtube
Follow Scott Martin
https://gswl.fm/scott-on-twitter
https://gswl.fm/scott-on-linkedin
https://gswl.fm/scott-on-instagram
https://gswl.fm/groundswell-on-twitter
Follow Jay Acunzo
https://jayacunzo.com
https://jayacunzo.com/break-the-wheel
https://x.com/jayacunzo
https://www.linkedin.com/in/jayacunzo/
https://www.instagram.com/jacunzo/
https://medium.com/@jayacunzo
https://open.spotify.com/show/7JrCk5VhzsUKhvaadNdnDc?si=6e1b870684284ae3
Buy the Book, Groundswell: The Unseen Wave of Business Growth
https://gswl.fm/kindlebook
Join other impact creators in the Inner Circle
https://gswl.fm/innercircle
Brian Piper | Content Marketing the Epic Strategy
Mark Schaefer | The Next Strategy for Brands is Community
Jay Baer | Marketing at the Speed of Customers
David Allison | Rise of the Values Economy
Tucker Max | The Waves of Impact from Writing a Book
Scott A. Martin interviewed by Tyler Chisholm | Groundswell's Origins
Dr. Elizabeth Lindsey | Ancient wisdom with modern applications
Joe Pulizzi | Creator Content & Strategies For Web 3
Guru Singh | The Wave Spell Part 2
Geoffrey Moore | Staircase to Sustainability
Gary Henderson | The Next Wave Creator Economy
Jaiya & Ian Ferguson | Mixing Business with Pleasure
Shaun Tomson | Never Turn Your Back On The Ocean
Cherie Cohen | Making Global Waves in Sports Marketing
Joe Pulizzi | The Content Entrepreneur
Lucas Di Grassi | Racing for Innovation and Sustainability
Jeff Pensiero | The Baldface Truth
Pauline Brown | Aesthetic Intelligence a Tasteful Strategy
Dave Navarro | Unplug to Connect
Gina Bianchini | The Mighty Power of Building Your Community
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlström
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast