Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged:
1. Women love to buy things... when we think it’s our idea
2. Secrets do not make friends
3. Do not let their girlfriends find out that you gave one of them a better deal than you gave her
4. Put it all on the table
5. Communicate early and often and impeccably
6. Women do not want a one night stand
7. Women want to be proud to be seen with you
8. Women want to be heard
9. You guys might think of it as a reputation review, but women call it the backchannel
10. We want to refer our girlfriends to you
When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come.
Resources:
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EPISODE CREDITS:
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
Find out more at https://emeraldcitypro.com
362: Want to Grow Your Business in 2023? Do These 5 Things
361: The 9 (Scientific) Pillars of Happiness with Dr. Ellen Wong
360: My Daily Self-Affirmation Track
359: Why Your Business Needs Translators, Amplifiers, and Producers, with Michael Roderick
358: How Jill Wise Earns Five Figures a Month While Working Only Twelve Hours a Week
357: Creativity is Not About Creating—It’s About Combining, with Joey Cofone
356: Why Being in Business is Like Being a Midwife, with Cheryl Furer
355: The Power of Pre-Deciding in Business and Life, with Teresa McCloy
354: Do Nothing, This Episode Has No Value, with Henry Jeong
353: The Tuition of Entrepreneurship with Jenny No Chung
352: Why There Really Is No Such Thing as Competition with Chris Ducker
351: Creating Momentous Microevents
350: Creating a Vision Board For Your Business and Life, With Vin Infante
349: Generating Business Referrals Without Asking with Stacey Brown Randall
348: What to Expect in Podcasting in 2023 with Danny Ozment
347: The Myth of Passive Income and How You Can Still Profit from It
346: Creating Passive Income Through Point of Sale Systems with David Carlin
345: Never Be Ashamed of Your Origin Story with James Harrington
344: My Week in LA - What if Everything Turns Out Great
343: Energy that Attracts Success Into Your Business and Life with Nick Cavuoto
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