Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged:
1. Women love to buy things... when we think it’s our idea
2. Secrets do not make friends
3. Do not let their girlfriends find out that you gave one of them a better deal than you gave her
4. Put it all on the table
5. Communicate early and often and impeccably
6. Women do not want a one night stand
7. Women want to be proud to be seen with you
8. Women want to be heard
9. You guys might think of it as a reputation review, but women call it the backchannel
10. We want to refer our girlfriends to you
When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come.
Resources:
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***
EPISODE CREDITS:
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He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.
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BYP 263: How To Deal with Childhood Trauma with Scott Aemisegger
BYP 262: What Is The Best Way To Start From Zero and Other Listener Questions with Lauren V. Davis
BYP 261: Your Three Best Days and A Kitchen Table Conversation With My Parents
BYP 260: An Inside Look At My Private Coaching Call with Jay Abraham
BYP 259: Struggling To Scale? Know Your Numbers with Jim Adams
BYP 258: Eavesdrop On My Unfiltered Thoughts About the Personal Brand Industry
BYP 257: Unhackable – How To Let Go So Your Business Can Grow with Kary Oberbrunner
BYP 256: Pivoting From A Practice Into A Personal Brand with Dr. Lisa Olszewski
BYP 255: Ask Mike - Listener Q&A Episode
BYP 254: The Exact Workflows We Use In My Business with Chelsea Brinkley
BYP 253: Visionary and Integrator - How We Run My Business with Chelsea Brinkley
BYP 252: Steroids, Sci-Fi, and Scripture with Christopher Hopper
BYP 251: The Growth Now Movement with Justin Schenk
BYP 250: 5 New Things I'm Doing Right Now To Grow My Brand
BYP 249: How Marketers Help Presidents Get Elected with Phillip Stutts
BYP 248: Thinking Big with Sean Osborn
BYP 247: How Entrepreneurs Can Thrive In Their Personal Relationships with Susie Miller
BYP 246: A Conversation In Content Marketing with Gayla Scrivener
BYP 245: How To Use YouTube To Generate Leads with PJ Taei
BYP 244: How To Turn Your Mess Into Your Mission with Jenny Levine Finke
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