Wendi Schenkel is a master at e-commerce, having sold over 7 figures worth of merchandise. She has owned her e-commerce business since 2014 and performed tons of research on women’s shopping patterns. When she did, she saw the huge opportunity and impact in the market. The 10 commandments of selling to women are what emerged:
1. Women love to buy things... when we think it’s our idea
2. Secrets do not make friends
3. Do not let their girlfriends find out that you gave one of them a better deal than you gave her
4. Put it all on the table
5. Communicate early and often and impeccably
6. Women do not want a one night stand
7. Women want to be proud to be seen with you
8. Women want to be heard
9. You guys might think of it as a reputation review, but women call it the backchannel
10. We want to refer our girlfriends to you
When Wendi shared this with me my mind was absolutely blown. It completely reframed the way I saw my business and a lot of my clientele. It is completely research-driven, proven, I believe it will be one of the most revolutionary teachings on marketing in the years to come.
Resources:
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EPISODE CREDITS:
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342: Live Outside the Rules and Chart Your Own Path with Jerry Won
341: How to Maximize Your Mastermind Group
340: You Have a Sacred Calling - My Final Keynote
339: I Took Five Weeks Off Work, Here's What I Did
338: How to Reclaim Control and Make Every Situation a Win-Win with Gail Rudolph
337: Fear Can't Tell You Anything About Your Future with Linda Perry
336: Power Up Your Brand on Pinterest with Julia Bocchese
335: How to Confront Your Inner Saboteur with Tina Marie St. Cyr
334: Creating New Realities and Manifesting Your Soul's Desire with Loren Trlin
333: A Birthday Convo with One of My Best Friends, Big Asian Guy Henry Jeong
332: The Ultimate Trait of a Lifelong Friend with Nate Cronk
331: The Art of De-branding Yourself and Creating A New Life with Jeff Goins
330: How to Become a World Class Interviewer with Jeff Brown
329: How to Find Your Verbal Brand Identity with Justin Blackman
328: Storytelling, Savvy Email Marketing, and Psychedelics with Master Copywriter, Tarzan Kay
327: How to Upgrade Your Brain - with Dr. Eugene Choi
326: Now What? Charting a New Life Direction with Molly Grisham
325: Personal Takeaways from You Are The Brand LIVE
324: How Attorney Steven Thrasher Uses Personal Stories to Skyrocket Business
323: How to Format Your Personal Brand Website with Robby Fowler
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