Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS companies do and what role the CMO should play.
We talk about:
- Being a great partner to sales and why it is marketing’s job to make sales easier
- Mastering the art of becoming the dispassionate analyst, presenting the facts
- Being a partner to the CEO
- Dave's thoughts on the importance of benchmarks, his POV on category creation, lead gen vs. demand gen, ChatGPT, and more.
Timestamps
#68: Bobby Pinero - CEO of Equals & Intercom's Former Head of Finance & Analytics
#67: Generative AI - with Samyutha Reddy & CJ Donio from Jasper
#66: Managing Burnout & How To Get Unstuck in Your Career (with Hana Jacover)
#65: Mistakes & Learnings as a Marketing Leader (Loretta Jones, VP Growth, Acceldata, Shauntle Barley, Director of Marketing, Demandwell, Anthony Kennada, CEO, AudiencePlus)
#64: An interview with Dave on career path, joining a startup, side projects & more
#63: Brand Marketing with Stephanie Donily (Director, Corporate Marketing at Zapier)
#62: Chad Knipschild - Navy Veteran to Product Marketer
#61: ABM with Hillary Carpio (Head of ABM at Snowflake)
#60: From Building an Audience to Launching a SaaS Company - Adam Schoenfeld (CEO at KeyPlay.io) & Camille Trent (Director of Content & Community at Peersignal.org)
#59: Story is Strategy - The Power of Product Positioning
#58: SEO - Exit Five Live - Ask Us Anything About SEO (Betsy Koliba, Mitch Briggs from Demandwell)
#57: How to Create Memorable Content (with Obaid Durrani & Todd Clouser)
#56: Amrita Mathur (VP Marketing, Superside) - $0 to $30M ARR in three years, marketing team structure, when to exploit vs explore
#55: LinkedIn Followers / Vanity Metrics
#54: AI Content - with Meghan Anderson, VP Marketing at Jasper
#53: Building the career resource for content marketers with Superpath creator Jimmy Daly
#52: How To Build A Brand with Bill Macaitis (former Slack CMO & Zendesk CMO)
#51: Want to grow your career faster? Be an early adopter
#50: Why Constraints & Guardrails Are Good For Your Marketing
#49: ABM (Account-Based Marketing) Overview
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