Exit Five: B2B Marketing with Dave Gerhardt
Business:Marketing
Dave Kellogg is a former CEO and CMO with operational experience across companies from $0 to $1B+. He served as GM/SVP of Service Cloud for Salesforce, CEO of MarkLogic, and SVP of Marketing at SAP / Business Objects. Today, he is principal at Dave Kellogg Consulting, EIR at Balderton Capital, and author of the popular SaaS blog Kellblog (www.kellblog.com). He has also served as an independent director across 10 startup boards and has a unique perspective on what top-performing SaaS companies do and what role the CMO should play.
We talk about:
- Being a great partner to sales and why it is marketing’s job to make sales easier
- Mastering the art of becoming the dispassionate analyst, presenting the facts
- Being a partner to the CEO
- Dave's thoughts on the importance of benchmarks, his POV on category creation, lead gen vs. demand gen, ChatGPT, and more.
Timestamps
#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson)
#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1)
#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger)
#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal)
#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai)
#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic)
#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds)
#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel)
#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja)
#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at H
#117: Career | When to Make a Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter from Creative People)
Exit Five Anthem feat. Ding Zheng, Jeff Porter
#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad)
#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute)
#114: Content | Mastering Short Form Video and Social Media (with Alex Minor)
#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake)
#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024
#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios)
#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk
#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)
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