Psst, before we tell you about the episode: Food Biz Wiz is hosting Wholesale Week from Monday, June 3rd - Friday, June 7th! Wholesale Week is our 5-day FREE online workshop for food, bev, and taxable grocery brands that want a solid starting point for a smart retail strategy. With 10 minute, bite-sized lessons, it’s easy to participate. Register at the link here! Now, back to this episode!
Hearing "your SKU is underperforming" from a retailer can easily put brands into a panic. It's natural. We don't want to be on the chopping block when category reviews come around.
That's why we're thrilled to share this "Is It Worth It, Charlie?" episode. In it, Mary Bentdahl, the Co-Founder, CMO, and Director of Sales for ShroomEats, joins Charlie to discuss how she was able to react and to adjust when she heard from a retailer that one of their SKUs was underperforming. You'll hear their conversation on...
We're thrilled for you to listen into this episode and want to know which piece of Mary's experience resonated most with you. DM us on Instagram or LinkedIn, which are linked in our full show notes here. You can also find more about Mary and ShroomEats at our full show notes!
67. Slow Sales: What to Do When You DON'T Have High Velocity
66. How to Create Engaging (and Compliant!) Marketing Copy for Herbal Supplement Brands
65. How to build a solid financial foundation for yourself & your biz, so you can both thrive!
64. Retail Rapid Fire Q&A: Promotions, UPCs, Brokers, Distributors, Buyer Communication & More!
63. Fourth Quarter Focus: The 4 P's
62. Maximizing Your Marketing ROI with Ryan Pintado-Vertner of Smoketown
61. 3 Steps to Creating an Engaging Instagram Story
60. On Air Wholesale Coaching with Lil Bucks: Category Confusion, Demo Strategy & Marketing Ideas
59. Farmer's Markets in 2020: The good, the bad, and the racism
58. eCommerce Success: What's Working Now
57. How to Find Investors & Raise Capital For Your Food Business with Brandjectory
56. Using Google: Driving Sales Through SEO Optimization & Google's Free Tools
55. 3 Secrets From My Time As A Grocery Buyer: What I Wish Brands Knew
54. Press Relations: How to Land & Leverage PR & Media Relations For Your Brand
53. On Air Wholesale Coaching with Cheeza Pleeza: Target Audiences, Co-Packer Searches, and SKU optimization
52. Highlights from Year One: Your Favorite Ah-Ha Moments from the past year of Food Biz Wiz
51. Supporting Your Brand On Shelf: What's Working Now
50. Amazon Pro Secrets: The BUY NOW Method
49. 4 Steps for Holiday Success: Planning NOW for Fourth Quarter Sales
48. On Air Wholesale Coaching with Just Date Syrup: Increasing Velocity without Demos
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