This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.
Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!
Key takeaways:
0:00 Introduction
1:06 About Dom McGregor
2:23 How social media has changed and the challenges brands face today
5:19 What to look for in a brand when acquiring a Shopify business
8:05 The opportunities from omni-channel marketing
11:12 The evolution of social media platforms
16:11 What platforms to start on when starting out
23:51 How to get brand messaging and content right
Follow Dominic here: https://www.linkedin.com/in/dpjmcgregor/
Fearless adventures: https://www.fearlessadventures.co.uk/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Live Commerce - The New Channel You Can't Ignore
How to Maximise Your Conversions Rates This Black Friday!
The Importance Of Delivering A Powerful Subscriber Experience
Excess Holiday Season Inventory – Smart Business Or The Next Retail Crisis?
HUGE MILESTONE - Episode 101 With An Exclusive 101 Of Our Most Popular Episodes With Nick!
How To Create Your Own Jewellery Brand With Gildform!
Lightning Episode: Scaling a business from $5k to $12 million!
How To Ensure Your Business Strives In A Cookieless World!
Augmented Reality in retail. The benefits, the consumer reactions and much more!
Make Your First Million on Shopify - Top Tips To Get There Quickly!
Keep Customers Happy & Engaged With Great Inventory Management
Ep5: Building & Scaling a Mission-driven Brand with Bite!
EP 4: The Past, Present And Future of Subscriptions with Recharge
EP 3: Keap Candles - How Subscriptions & Bespoke Customer Service Built Their Shopify Store
EP 2: Building a 7 Figure $ Shopify Store - The Story of How Bumpin Blends Made It Happen!
EP 1: Build Recurring Shopify Revenue With Subscriptions - Featuring Recharge
Ways You Can Improve Your Customer Service with Gorgias
How To Improve Your Conversion Rates with SMS Marketing
Segmenting Your Data To Increase Revenue From All Channels
How to Improve Your Content & Boost SEO Rankings!
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Tim Ferriss Show