This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.
Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!
Key takeaways:
0:00 Introduction
1:06 About Dom McGregor
2:23 How social media has changed and the challenges brands face today
5:19 What to look for in a brand when acquiring a Shopify business
8:05 The opportunities from omni-channel marketing
11:12 The evolution of social media platforms
16:11 What platforms to start on when starting out
23:51 How to get brand messaging and content right
Follow Dominic here: https://www.linkedin.com/in/dpjmcgregor/
Fearless adventures: https://www.fearlessadventures.co.uk/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Gymshark's £8m To £200m Growth Adventure (from an SEO & PPC Perspective)!
10 CRO Changes Every Brand Needs To Make!
The Truth: Why Brands Hit a Brick Wall With Growth
SEO - Cementing your Shopify Store at #1 on Google
Google Ads: 98% Of Web Visits Don't Buy. Here’s Why…
Optimize & Convert: A Guide To CRO Success With Ben Burgess
10 UNMISSABLE Lessons For Working With Marketing Agencies!
From 0 to $1m on Shopify - Your New Growth Strategy!
8 Unmissable Steps For 10x Growth on Shopify - You're Growth Plan
Unbox Your Inbox! Mastering Email Marketing Strategies with Jandre De Beer, CEO of V8 Media.
From Near Bankruptcy to Shopify Mastery! Tips, Tricks & Future Trends
Crafting Ecom Success: EcomHannah’s Journey from Etsy to Shopify and Beyond
How I Sold My Shopify Empire, Bought It Back, and Scored a Netflix Series: The Battlbox Journey
Unlocking E-Commerce Success: Strategies and Insights with Eugene from Factory Pure
How To Build An 8-Figure Shopify Business!
How To Automate Customer Engagement to Maximise Revenue!
8 Epic Shopify Loyalty Programs Every Brand Should Consider!
How To Run The Ultimate Shopify Loyalty Programme For Your Customers
#1 Shopify Loyalty Program on G2 - Scale LTV The Right Way (Ft Fiona Stevens)
2023 Round up & What To Expect In 2024!
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
NABOR® TALKS
U.S Property Podcast
Aligned Money Show
The Ramsey Show
Planet Money