This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.
Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!
Key takeaways:
0:00 Introduction
1:06 About Dom McGregor
2:23 How social media has changed and the challenges brands face today
5:19 What to look for in a brand when acquiring a Shopify business
8:05 The opportunities from omni-channel marketing
11:12 The evolution of social media platforms
16:11 What platforms to start on when starting out
23:51 How to get brand messaging and content right
Follow Dominic here: https://www.linkedin.com/in/dpjmcgregor/
Fearless adventures: https://www.fearlessadventures.co.uk/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
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Convert More Customers With Brilliant Landing Pages
Turbo-Charge Your Conversion Rate & Increase Revenue With Privy
Make Money From Customer Service, via Social, With Gorgias
How To Start a Shopify Business at 14 Years Old with Firefly Slime
Quick-Fire FAQ Week! You're Questions & Challenges Answered
Make More Sales With Automated Customer Support & Customer Experience with Gorgias
Top 10 Shopify Apps That Every Store Needs
How To Boost Your Conversion Rates and Optimise Customer Value in 2022
How to sell your Shopify store with OpenStore
Ep 4: What Can We Expect To See In 2022
Ep 3: How to Mitigate the January Blues with Tentree
Ep 2: Building trust during the holiday season and how to avoid a slump with Avec Drinks
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