MarTech Podcast ™ // Marketing + Technology = Business Growth
Business:Marketing
George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leveraging the AI to ideate their creative projects. Today, George discusses the generative aspect of AI to improve creativity and actually help marketers inform their strategy.
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Database Architecture For Future AI -- Brian McKenna // DMi Partners
Leveraging AI In Email Tools -- Brian McKenna // DMi Partners
Navigating Today’s Marketing Measurement Challenges -- Chris Kelly // Upwave
Effective CTV Ad Targeting & Measurement -- Chris Kelly // Upwave
Using AI To Scale Podcasts, FAQs, & Articles -- Geoff Atkinson & Connor Ray // Texo
Creative Content Generation In MarTech -- Geoff Atkinson & Connor Ray // Texo
The New Identity Data Landscape -- Kristina Prokop // Eyeota
The Global Audience Data Landscape -- Kristina Prokop // Eyeota
Three reasons Platform Excellence Is Essential To Growth -- Ted Moser // Prophet
Revitalizing Your Business Through The Right Platforms -- Ted Moser // Prophet
The Concept Of Account-Based Everything (ABX) -- Dmitri Lisitski // Influ2
The Future Of MarTech & ABM -- Dmitri Lisitski // Influ2
Strategic Visitor ID Insights -- Nick Lissette // Pearl Diver
How site Visitor ID Enhances Lead Gen -- Nick Lissette // Pearl Diver
Unlocking Anonymous Visitor Identification -- Nick Lissette // Pearl Diver
M&A As A Marketing Strategy -- -- Nii Ahene // Tinuiti
MarTech Strategy In A Nutshell -- Nii Ahene // Tinuiti
Why Knowledge Friction Is The Top Issue For Salespeople -- Chris Mahl // Pryon
Using AI To Address Knowledge Friction -- Chris Mahl // Pryon
Utilizing Analytics To Understand Customer Feedback -- Mattia Santin // Hotjar
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