Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?
This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.
By the end of this conversation you will:
Key Highlights
[01:37] Introduction of Podcast Guest, Jeff Baker
[02:43] Jeff's Journey to Digital Marketing
[05:32] What is SEO?
[09:30] Should I Create Content Using AI?
[15:10] Looking At Search Intent and Buyer Persona
[19:13] The Importance of Adding Value to Your Audience
[19:35] Why Blogs Exist?
[20:07] Selling by Teaching
[22:51] What is a Lead Magnet?
[23:00] Five Strategies to Lead Magnet
[27:02] One of the Best Lead Magnets
[28:55] Tool that Jeff Recommends for Lead Magnets
[31:01] Creating Original Research
[35:57] Writing Case Studies
[39:02] How to be Successful on Newsletter
[45:25] Connect with Jeff
Notable Quotes
Guest Links:.
Learn More:
Why You Need to Invest in Content Longevity and Discoverability Going Forward
Why Understanding Your Audience's Pain Point is the Secret to Digital Success [Mitchell Levy Interview]
Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO
How Networking Helps You Scale Your Business [Philip VanDusen Interview]
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Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]
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WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]
The 11 Blogging Mistakes Your Business Might Be Making
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My Guide to Help You Maximize LinkedIn for Your Business
Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]
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What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]
How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities
The Many Ways to Become an Influencer Today [John Lee Dumas Interview]
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