Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?
This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.
By the end of this conversation you will:
Key Highlights
[01:37] Introduction of Podcast Guest, Jeff Baker
[02:43] Jeff's Journey to Digital Marketing
[05:32] What is SEO?
[09:30] Should I Create Content Using AI?
[15:10] Looking At Search Intent and Buyer Persona
[19:13] The Importance of Adding Value to Your Audience
[19:35] Why Blogs Exist?
[20:07] Selling by Teaching
[22:51] What is a Lead Magnet?
[23:00] Five Strategies to Lead Magnet
[27:02] One of the Best Lead Magnets
[28:55] Tool that Jeff Recommends for Lead Magnets
[31:01] Creating Original Research
[35:57] Writing Case Studies
[39:02] How to be Successful on Newsletter
[45:25] Connect with Jeff
Notable Quotes
Guest Links:.
Learn More:
What is Employer Branding and Why Is It Important to Marketers?
How to Grow Your Business through Networking [Dave Delaney Interview]
Your Digital Marketing Coach Podcast Introduction Trailer
11 Takeaways from Podcast Movement 2022
The YouTube Formula: The Definitive Guide to YouTube Marketing [Derral Eves Interview]
My 15 Facebook Ads Strategy Tips to Implement TODAY!
Web3, Marketing and the Ownership Economy [Ovi Negrean Interview]
How to Easily Find Influencers for Your Business (Without Using Expensive Tools)
How To Use Social Media To Improve Customer Experiences [Stacy Sherman Interview]
The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report]
Keyword Research: The Key to Understanding SEO for Your Business [Hilary Angrove Interview]
My Child Wants to Become an Influencer: What Should I Do?
The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview]
A Product Marketing Perspective on Personal Branding, Content and Influence
Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview]
Content Isn't King. Marketing Data Is.
How Email Marketing Generates Sales - Once You Get It [Bobby Klinck Interview]
SEO Backlinks: What are They, and Why More of Them Isn't Necessarily Better
Pinterest Marketing: It's Time to Diversify Your Social Media Marketing [Kate Ahl Interview]
What is Web 3.0 and How are Blockchain, Cryptocurrencies and NFTs Related?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
CMO Confidential