Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Content Marketing. Blogging. Search Engine Optimization (SEO). Email Marketing. How do these all fit together seamlessly and strategically to help generate new leads and business?
This is the broad topic that I speak with Jeff Baker, CMO of the leading content marketing agency Brafton, about.
By the end of this conversation you will:
Key Highlights
[01:37] Introduction of Podcast Guest, Jeff Baker
[02:43] Jeff's Journey to Digital Marketing
[05:32] What is SEO?
[09:30] Should I Create Content Using AI?
[15:10] Looking At Search Intent and Buyer Persona
[19:13] The Importance of Adding Value to Your Audience
[19:35] Why Blogs Exist?
[20:07] Selling by Teaching
[22:51] What is a Lead Magnet?
[23:00] Five Strategies to Lead Magnet
[27:02] One of the Best Lead Magnets
[28:55] Tool that Jeff Recommends for Lead Magnets
[31:01] Creating Original Research
[35:57] Writing Case Studies
[39:02] How to be Successful on Newsletter
[45:25] Connect with Jeff
Notable Quotes
Guest Links:.
Learn More:
Partnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]
What a High School Shark Tank Competition Can Teach You About Marketing
How to Use Content Marketing To Establish Your Own Category
Guest Blogging: Trick or Treat?
How Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]
This is What AI - Generated Content Sounds Like
A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview]
The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing
The Simple Formula to Social Media Marketing Success
How to Measure Your Digital Marketing Ads ROI in a Non-Trackable World [Elijah Kirsch Interview]
Twitter Marketing: A Fresh Perspective for 2022
TikTok vs Instagram: What the Best Platform for Influencer Marketing is in 2022 [Justin Kline Interview]
LinkedIn's Newest Features to Focus On for 2022
What is the Link Between the Creator Economy and Content Marketing? [Joe Pulizzi Interview]
The Why and How of Email Marketing
Everybody Says This is the Year of Video. But What Exactly Should My Business Do to Best Leverage Video? [Scott Miller Interview]
The Number ONE Thing You Can Do to Create IMPACTFUL Content for Digital and Social Media Marketing
How Influencer Marketing Will Change in 2022 [P.J. Leimgruber Interview]
How to Pivot Your Digital Marketing Strategy for 2022
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