Gideon Spanier, Editor-in-Chief at Campaign, and Maisie McCabe, UK Editor at Campaign, joined our Head of Content Michaela Hallam at Media 360 to discuss their reflections and highlights of the two-day event.
One of the key takeaways from Media 360 was trust, they delve into its importance and the habits people form around each media channel. Their conversations also covered how audio is different from other channels and its value as a media opportunity.
This episode is part of our Media 360, follow Fresh Ears to hear insights from some of the biggest CMO's in the UK.
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What we love about podcasts, with the Fresh Air team
Creating branded true crime content, with Hogan Lovells and Northam Media
Recording in a fast-changing world, with Barclays
A useful guide to live podcasting, with Twitter Spaces
Changing listeners’ perspectives, with Lloyd’s Register Foundation
Recording on location, with Greater Anglia
Reaching young audiences, with WWF
SPECIAL ANNOUNCEMENT with Pacific Content
Building a global partnership, with Pacific Content
Developing formats, with Legal & General
Exploring internal comms, with Hitachi
Creating an international podcast, with Velux
Attracting different audiences, with ABB.
Defining success
Who should present your podcast?
Choosing a format
Why make a branded podcast?
Coaching your in-house presenter, with Salesforce Appexchange
Creativity on a modest budget, with University College London
Storytelling, with Royal Botanic Gardens, Kew.
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