Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World, annual convention. Working with realtors I have realized 2 truths:
While there are some EXTREMELY savvy real estate pros when it comes to social media, from a numbers perspective, my experience is that an overwhelming majority are still looking for the magic bullet to help them gain value from social media, where they know they need to be more often.
Whether or not you are in social media, I am hoping this message resonates with you as well!
With that in mind, in this episode I share with you a simple formula to give you some boundaries yet concrete guidance to make the most of social media marketing in the smallest amount of time necessary.
I hope this inspires YOU to ACTION!
Key Highlights
[03:50] What I Noticed On Successful Real Estate Agents And Salespeople
[05:36] Reimagining Content for More Impactful Social Media Marketing
[07:43] People Want To Engage With People, Not Objects
[08:4] It's All About Action
[09:35] Include Yourself More In Your Content
[10:15] Visualize Everything That You Do
[11:42] Stick With Big 3 Platforms
[15:00] When To Customize Content For Every Platform
[15:47] Things to Remember If You Want to Publish Same Content Across Platform
[20:00] It's Okay to Include Yourself In Your Content
Notable Quotes
Learn More:
Why You Need to Invest in Content Longevity and Discoverability Going Forward
Why Understanding Your Audience's Pain Point is the Secret to Digital Success [Mitchell Levy Interview]
Influencer Marketing for Search Engine Optimization: Building Backlinks for SEO
How Networking Helps You Scale Your Business [Philip VanDusen Interview]
How to Optimize Your Content Publishing on Your Blog and Social Media
Why Every Entrepreneur Should Publish a Book [Josh Steimle Interview]
The What, Why, and How of Podcasting
WHY You Need to and HOW to RESET Your Marketing TODAY [Jay Baer Interview]
The 11 Blogging Mistakes Your Business Might Be Making
Corona Marketing - What Marketers Need To Know Now [Joe Pulizzi Interview]
Why I am Investing Time in Being Interviewed on 100 Different Podcasts
How to Rethink Innovation to Grow Your Business [Carla Johnson Interview]
My Guide to Help You Maximize LinkedIn for Your Business
Navigating the Marketer's World of Constant Change: How to Thrive During a Pandemic [Ken Fitzpatrick Interview]
How to Gain More Experience - and Yield More Influence - in Social Media
Why Earned Media is More Important Than Ever During a Pandemic [Valerie Christopherson Interview]
How to Leverage Your Employees as Influencers
What You Need to Do Today to be Successful on Instagram [Ace the Gram Interview]
How to Gain Clear Visibility into Your Digital and Social Media Marketing Activities
The Many Ways to Become an Influencer Today [John Lee Dumas Interview]
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