Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World, annual convention. Working with realtors I have realized 2 truths:
While there are some EXTREMELY savvy real estate pros when it comes to social media, from a numbers perspective, my experience is that an overwhelming majority are still looking for the magic bullet to help them gain value from social media, where they know they need to be more often.
Whether or not you are in social media, I am hoping this message resonates with you as well!
With that in mind, in this episode I share with you a simple formula to give you some boundaries yet concrete guidance to make the most of social media marketing in the smallest amount of time necessary.
I hope this inspires YOU to ACTION!
Key Highlights
[03:50] What I Noticed On Successful Real Estate Agents And Salespeople
[05:36] Reimagining Content for More Impactful Social Media Marketing
[07:43] People Want To Engage With People, Not Objects
[08:4] It's All About Action
[09:35] Include Yourself More In Your Content
[10:15] Visualize Everything That You Do
[11:42] Stick With Big 3 Platforms
[15:00] When To Customize Content For Every Platform
[15:47] Things to Remember If You Want to Publish Same Content Across Platform
[20:00] It's Okay to Include Yourself In Your Content
Notable Quotes
Learn More:
How Content Marketing Can Drive Thought Leadership [Rick Smith Interview]
New Year New Digital Marketing: 10 Marketing Channels to Launch (or Relaunch) in 2022
New Year New Digital Marketing: 10 Things to Invest Your Marketing Budget in in 2022
How Influencer Gifting Can Build Your Business [Mike Baddeley Interview]
What is The Creator Economy, and What Is Its Relationship to Influencer Marketing?
Why Video Ads in Social Media Convert Better Than Anything Else [Lauren Schwartz Interview]
LinkedIn Profile Recommendations ... for _High School_ Students?!?! (Yes, They Apply to YOU, Too!)
Digital Marketing Magic for Nonprofits - and For Profits [Beth Hammock Interview]
What is a Fractional CMO? And How Can One Help My Digital Marketing?
Why the Future of Content Marketing Isn't What You Think [Georgios Chasiotis Interview]
What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]
Should You Niche Down or Become a Generalist with Your Digital Marketing? My Answer Might Surprise You!
Best Practices in Leveraging Affiliate Marketing for Your Business [Kyle Kostechka Interview]
Why I Am Doubling Down on Blogging - and Why You Should, Too
How to Measure Success in Influencer Marketing [Sanna Ödmark Interview]
What Marketers and Entrepreneurs Need to Understand about Protecting Their Brands [Bao Tran Interview]
What is the Future of Social Media Marketing in 2022? Here's My Take - and Advice for You
The ONE and ONLY Tool You Need for One Popular Social Media Platform is __________? [Melissa Megginson Interview]
Why Digital and Experimenting Go Hand in Hand
Why and How Online Business Success Often Comes Down to Relationships That You Must Build [The Product Boss Interview]
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