Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
I just came back from speaking at Berkshire Hathaway Homeservices, the leading real estate company in the United States and the World, annual convention. Working with realtors I have realized 2 truths:
While there are some EXTREMELY savvy real estate pros when it comes to social media, from a numbers perspective, my experience is that an overwhelming majority are still looking for the magic bullet to help them gain value from social media, where they know they need to be more often.
Whether or not you are in social media, I am hoping this message resonates with you as well!
With that in mind, in this episode I share with you a simple formula to give you some boundaries yet concrete guidance to make the most of social media marketing in the smallest amount of time necessary.
I hope this inspires YOU to ACTION!
Key Highlights
[03:50] What I Noticed On Successful Real Estate Agents And Salespeople
[05:36] Reimagining Content for More Impactful Social Media Marketing
[07:43] People Want To Engage With People, Not Objects
[08:4] It's All About Action
[09:35] Include Yourself More In Your Content
[10:15] Visualize Everything That You Do
[11:42] Stick With Big 3 Platforms
[15:00] When To Customize Content For Every Platform
[15:47] Things to Remember If You Want to Publish Same Content Across Platform
[20:00] It's Okay to Include Yourself In Your Content
Notable Quotes
Learn More:
All You Wanted to Know about Marketing Funnels
Going Live: Why Livestreaming Matters (Christoph Trappe Interview)
Why Isn't Your Brand Trying to Become More Influential?
Every Successful Entrepreneur's Common Path to Uncommon Success (John Lee Dumas Interview)
Winfluence: Reframing Influencer Marketing to Reignite Your Brand [Jason Falls Interview]
How to Scale Influence through Community (and Why I am Launching One)
How To Grow Influence In a Red Ocean [Jeroen Corthout Interview]
I'm On Clubhouse. Now What?
How to Increase Your Influence With a 100-Page Book [Mike Capuzzi Interview]
My Initial Thoughts on Clubhouse, the Newest Social Media App
How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021
The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]
My Marketing Technology Toolstack for 2021
The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
You're Measuring Social Media ROI All Wrong
How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]
What If I Told You You Already Had Enough Content to be Successful?
Content Marketing: Why It is Now a Business Strategy [Mariah MacInnes Interview]
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