Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves).
She is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat another control.
With 20-years of deep-in-the-trenches experience and a long track record of crushing controls, Marcella reached celebrity status within the walls of AWAI with her knack for understanding customers on the deepest emotional level.
Ep 124: Joe Schriefer - How Agora Financial Will Generate $170M This Year (And Why Joe Wants You To Be Their New Copywriter)
Ep 123: Wesley Donehue - Business-Boosting Lessons From The Cut-Throat World Of Crisis Communication
Ep 122: Michael Hauge - Story Secrets Of A Hollywood Script Doctor
Ep 121: Jon Buchan - How To Reach Important People With Humor
Ep 120: Todd Brown - The E5 Method for Marketing The Big Idea
Ep 119: Anna Selby - The "Dream 50 Secret" To Conquering Social
Ep 118: Roy Furr - The PAISA Framework For Writing Rock-Solid Financial Controls
Ep 117: Perry Marshall - The “Homer Simpson Trick” For Attracting Your Perfect Prospect
Ep 116 - Will Hoekenga: The 5 Deadly Email Sins
Ep 115: Tim Castleman - Take My Notes, Please
Ep 114: Scott Oldford - What A Short, Strange Trip It's Been
Ep 113: Jim Breuer - How The Former SNL Star Revived His Career With Social Media
Ep 112: Sean McCabe - Monetizing Your Passion, Risk-free
Ep 111: Terry Dean - The Selling Power Of List Indoctrination
Ep 110: Jesse Elder - Having Nothing To Prove And Nothing To Hide
Ep 109: Robert Gibson – Giving Your Best
Ep 108: Jon Benson - Ethical Marketing
Ep 48: Ivan Misner - Billion Dollar Networking (Best Of)
Ep 107: Kim Schwalm - Consistently Beating Control Ads
Ep 106: Clayton Makepeace - Selling on Emotion ($1.5 Billion Worth!)
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