Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves).
She is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat another control.
With 20-years of deep-in-the-trenches experience and a long track record of crushing controls, Marcella reached celebrity status within the walls of AWAI with her knack for understanding customers on the deepest emotional level.
Ep 65: Robert Gibson - Showing Up Ready To Rock
Ep 64: Barry Moore - Working Backwards
Ep 63: Alexi Panos - Letting Go and Getting Raw
Ep 62: Mike Schauer - Swiping Copy
Ep 61: Tina Dietz - Walking Your Talk
Ep 60: Jon Nastor - Asking The Best Questions
Ep 59: Elin Marie - The Dreamweaver Sales Copy Formula
Ep 58: Billy Beck III - Delivering Big
Ep 57: David Deutsch - Problem/Solution Copywriting
Ep 56: Melanie Saladino - How To Write For The 9 Buyer Types
Ep 55: Marie Forleo - Glam and Gall
Ep 54: Brian Kurtz - Becoming A Million Dollar Copywriter
Ep 53: Rhonda Britten – Conquering Fear
Ep 52: Sacha Lalla – The Feminine Fueled Future of Marketing
Ep 51: April Dykman – How To Use Better Proof In Your Copy with
Ep 50: Tyler Bramlett – Overcoming Disaster And Winning Big
Ep 49: How to Offer Discounts Without Devaluing Your Stuff
Ep 48: Ivan Misner - Billion Dollar Networking
Ep 47: How To Ask For $50,000 And Get It
Ep 46: Yuri Elkaim - Authentic Marketing
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