Marcella Allison reveals her secret for honing-in on your customer's exact language (You’ll get so deep inside their head they’d swear they did the writing themselves).
She is one of the few writers that top-of-the-heap A-Listers including Parris, and David Deutsch look to team with first when it’s time to beat another control.
With 20-years of deep-in-the-trenches experience and a long track record of crushing controls, Marcella reached celebrity status within the walls of AWAI with her knack for understanding customers on the deepest emotional level.
Ep 45 – How To: Stay Current in The Information Age
Ep 44: Zach Swinehart – Running Your Business While Traveling The World
Ep 43 – The Truth About Dan Meredith
Ep 42 – The Truth About Derek Halpern
Ep 41: How To Grow A Red Hot Freelance Biz (While Raising 5 Kids)
Ep 40: The Truth About Chad Collins
Ep 39: Ross O'Lochlainn - Write A Powerful USP
Ep 38: The Truth About Todd Herman
Ep 37: The Truth About Danny Iny
Ep 36: How To Fail At Marketing
Ep 35: The Truth About Felicia Spahr
Ep 34: How To Show Your Work
Ep 33: The Truth About Colin Theriot
Ep 32: How To Discover Backwards
Ep 31: The Truth About Brian G. Johnson
Ep 30: How To Embrace A Beginners Mindset
Ep 29 – The Truth About Jason Moffatt
Ep 28: How To Decide Copy Length
Ep 27: The Truth About Andrew Lock
Ep 26: How To Succeed as a Freelancer
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