At the end of 2018, Connie Chan of Andreesen Horowitz, wrote about how podcasts in China monetize. However, what she calls podcasts aren't really what we call podcasts: they're more like paid-for educational audio content. Podcasting, like what we do at China Tech Talk, is actually still very immature in China. But that doesn't mean there aren't content creators following the "traditional" podcasting model.
To talk about this, we're joined this week by Rio Zhan, early stage VC and host of the Crazy Capital podcast. We share notes on podcasting and talk about how China's content models have evolved away from the open web.
Key questions
Why is the China market different for audio content? Why is the open web almost non-existent in China? What role does culture play in creating acceptance of paying for content? How might Facebook's Libra enable monetization for Western podcasts?Links
Crazy Capital (in Chinese) Outgrowing Advertising: Multimodal Business Models as a Product Strategy The Dark Forest Theory of the Internet WeChat Conference: CHina CHat 2019! Become a member of TechNode SquaredGuest
Rio Zhan, @RioJotHosts
John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannelEditor
Peter IsachenkoPodcast information
iTunes Spotify RSS feed Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 369: Restrictions and restructurings — 2018 in review, part 2
68: The year that tech became political — 2018 in review, part 1
67: IPOs in a bear market with Shai Oster
66: The next Facebook will be Chinese
Introducing China Tech Investors
65: Walmart China: Ted Hopkins live from TechCrunch Shenzhen
64: China's VR market: Alvin Wang Graylin live from TechCrunch Shenzhen
63: Mafengwo and fake numbers in China
62: AI Superpowers with Kai-Fu Lee
61: How technology has changed music in China
60 (updated): How to make a billion dollar company in China with Fritz Demopoulos
59: China's cybersecurity law: GDPR for the Middle Kingdom with Samm Sacks
58: Is Bullet Messenger a WeChat killer?
57: The secret history of WeChat with Heatherm Huang
56: China coffee wars revisited: Luckin vs Starbaba
55: Huawei's wolf culture: Kill or be killed, part 2
54: Huawei's wolf culture: Kill or be killed, part 1
53: The China that can be understood is not the real China
52: The globalization of the Chinese traveler with Victor Tseng, CCO of Ctrip
51: The best of China Tech Talk's first year, part 2
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