At the end of 2018, Connie Chan of Andreesen Horowitz, wrote about how podcasts in China monetize. However, what she calls podcasts aren't really what we call podcasts: they're more like paid-for educational audio content. Podcasting, like what we do at China Tech Talk, is actually still very immature in China. But that doesn't mean there aren't content creators following the "traditional" podcasting model.
To talk about this, we're joined this week by Rio Zhan, early stage VC and host of the Crazy Capital podcast. We share notes on podcasting and talk about how China's content models have evolved away from the open web.
Key questions
Why is the China market different for audio content? Why is the open web almost non-existent in China? What role does culture play in creating acceptance of paying for content? How might Facebook's Libra enable monetization for Western podcasts?Links
Crazy Capital (in Chinese) Outgrowing Advertising: Multimodal Business Models as a Product Strategy The Dark Forest Theory of the Internet WeChat Conference: CHina CHat 2019! Become a member of TechNode SquaredGuest
Rio Zhan, @RioJotHosts
John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannelEditor
Peter IsachenkoPodcast information
iTunes Spotify RSS feed Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 330: Live from TechCrunch - Interview with BingoBox and Xiaomi
29: Tencent's $2 bln Western beachhead
28: Reinventing commercial real estate with Dominic Penaloza
27: Can the iPhone X save Apple in China?
26: The Uber China Mafia with Chenyu Zheng
25: Mobike goes global with Florian Bohnert
24: The water we swim in
23: Group chat rules, VPNs, and the future of the internet in China
22: P2P lending, retail banking, and the future of online services with Ling Kong
21: China's ICO ban with Patrick Dai
20: Alipay vs WeChat and why smile to pay matters
19: China's $20 billion news app with Dannie Li
18: China's gaming and e-sports industry with Daniel Ahmad
17: China's largest retailer with Josh Gartner
16: ICO madness and China's bitcoin fever with Neil Woodfine
15: Baidu ain't that bad with Kaiser Kuo
14: Tencent's OTHER killer app
13: AT's Southeast Asia entrance with Bernard Leong
12: China from Asia and China in Asia with Jon Russell
11: Bringing your apps to China with Shlomo Freund and Michael Michelini
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