At the end of 2018, Connie Chan of Andreesen Horowitz, wrote about how podcasts in China monetize. However, what she calls podcasts aren't really what we call podcasts: they're more like paid-for educational audio content. Podcasting, like what we do at China Tech Talk, is actually still very immature in China. But that doesn't mean there aren't content creators following the "traditional" podcasting model.
To talk about this, we're joined this week by Rio Zhan, early stage VC and host of the Crazy Capital podcast. We share notes on podcasting and talk about how China's content models have evolved away from the open web.
Key questions
Why is the China market different for audio content? Why is the open web almost non-existent in China? What role does culture play in creating acceptance of paying for content? How might Facebook's Libra enable monetization for Western podcasts?Links
Crazy Capital (in Chinese) Outgrowing Advertising: Multimodal Business Models as a Product Strategy The Dark Forest Theory of the Internet WeChat Conference: CHina CHat 2019! Become a member of TechNode SquaredGuest
Rio Zhan, @RioJotHosts
John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannelEditor
Peter IsachenkoPodcast information
iTunes Spotify RSS feed Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 350: The best of China Tech Talk's first year, part 1
49: The Xiaomi IPO with The Information's Shai Oster
48: Problems With Chinese & Western tech media with Wang Boyuan, of TechCrunch.cn
47: Shenzhen style innovation: IP protection, ZTE, and manufacturing standards with Benjamin Joffe of HAX
46: Internet business models disrupt China's coffee market: Luckin Coffee
45: Tencent vs Alibaba - The battle for China’s offline retail with WSJ’s Liza Lin
44: Short video and China’s hottest app
43: The e-commerce platform becoming a threat to Alibaba with Thomas Graziani
42: China's mobility and transport market gets all mixed up
41: New retail, new customer experiences with Stephane Monsallier
40: Unpacking China's "new retail"
39: PUBG and the future of Steam in China with Charlie Moseley
38: Trends in early-stage Chinese startups with Edith Yeung
37: Weibo's KOL woes with Elijah Whaley
36: Don't forget about Weibo with Manya Koetse
35: A change in WeChat is a change in Chinese society
34: Making, hacking, and hardware with Naomi Wu
33: Fintech IPOs and the future of money in China with Zennon Kapron
32: China tech trends in 2017, part 2
31: China tech trends in 2017, part 1
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