At the end of 2018, Connie Chan of Andreesen Horowitz, wrote about how podcasts in China monetize. However, what she calls podcasts aren't really what we call podcasts: they're more like paid-for educational audio content. Podcasting, like what we do at China Tech Talk, is actually still very immature in China. But that doesn't mean there aren't content creators following the "traditional" podcasting model.
To talk about this, we're joined this week by Rio Zhan, early stage VC and host of the Crazy Capital podcast. We share notes on podcasting and talk about how China's content models have evolved away from the open web.
Key questions
Why is the China market different for audio content? Why is the open web almost non-existent in China? What role does culture play in creating acceptance of paying for content? How might Facebook's Libra enable monetization for Western podcasts?Links
Crazy Capital (in Chinese) Outgrowing Advertising: Multimodal Business Models as a Product Strategy The Dark Forest Theory of the Internet WeChat Conference: CHina CHat 2019! Become a member of TechNode SquaredGuest
Rio Zhan, @RioJotHosts
John Artman, @knowsnothing, TechNode Matthew Brennan, @MattyBGoooner, ChinaChannelEditor
Peter IsachenkoPodcast information
iTunes Spotify RSS feed Music: "Theme from Penguins on Parade" by Lee Rosevere, Music for Podcasts 310: Influencers in China and the future of brands with Elijah Whaley
09: Astroturfing, tipping, and how to become a live stream celebrity in China with Lauren Hallanan
Episode 08: How Chinese internet celebrities are taking over e-commerce with Dannie Li
Episode 07: WeChat's pivot in-progress
Episode 06: Smartphones in China - Apple's growing weakness
Episode 05: From the Valley to China, Shifting Gears with Steve Hoffman
Episode 04: Exclusive interview with Florian Bohnert, Mobike's Head of International Expansion
Episode 03: Bike sharing business models - Mobike and ofo
Episode 02: Mini-programs - WeChat's killer feature
Episode 1: An introduction to China's bike sharing
Episode 0: Introductions
Create your
podcast in
minutes
It is Free
Insight Story: Tech Trends Unpacked
Zero-Shot
Fast Forward by Tomorrow Unlocked: Tech past, tech future
The Unbelivable Truth - Series 1 - 26 including specials and pilot
Acquired