Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Welcome to Web3!
I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.
In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.
No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.
So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help you all better understand the space.
I am still very much in the R&D phase of learning about this latest trend, but if this is something you want me to talk more about on my podcast, please let me know!
Key Highlights
[03:50] Democratization of Content
[05:56] What is Web 3.0?
[06:09] The Sharing Economy
[07:10] What is Blockchain
[08:20] Where Blockchain Started to be Implemented
[10:08] Sharing of Digital Ownership
[14:14] Why Would I Want Creators to Invest in Their Communities?
[18:12] Utilitarian Example of Monetizing Personal Brand
[22:23] What to Do Now?
[28:50] What is NFT?
Notable Quotes
11 Takeaways from Content Marketing World 2022
Why Every Business Should Offer an Online Course Freebie [Alyssa Marshall Interview]
What is Employer Branding and Why Is It Important to Marketers?
How to Grow Your Business through Networking [Dave Delaney Interview]
Your Digital Marketing Coach Podcast Introduction Trailer
11 Takeaways from Podcast Movement 2022
The YouTube Formula: The Definitive Guide to YouTube Marketing [Derral Eves Interview]
My 15 Facebook Ads Strategy Tips to Implement TODAY!
Web3, Marketing and the Ownership Economy [Ovi Negrean Interview]
How to Easily Find Influencers for Your Business (Without Using Expensive Tools)
How To Use Social Media To Improve Customer Experiences [Stacy Sherman Interview]
The Future of Facebook is Instagram. Here's How to Adjust Today. [Meta Boost Small Business Studios Report]
Keyword Research: The Key to Understanding SEO for Your Business [Hilary Angrove Interview]
My Child Wants to Become an Influencer: What Should I Do?
The New B2B Marketing Rules in the Revenue Zone [Tom Burton Interview]
A Product Marketing Perspective on Personal Branding, Content and Influence
Marketing Artificial Intelligence: AI, Marketing and the Future of Business [Paul Roetzer Interview]
Content Isn't King. Marketing Data Is.
How Email Marketing Generates Sales - Once You Get It [Bobby Klinck Interview]
SEO Backlinks: What are They, and Why More of Them Isn't Necessarily Better
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