Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Welcome to Web3!
I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.
In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.
No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.
So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help you all better understand the space.
I am still very much in the R&D phase of learning about this latest trend, but if this is something you want me to talk more about on my podcast, please let me know!
Key Highlights
[03:50] Democratization of Content
[05:56] What is Web 3.0?
[06:09] The Sharing Economy
[07:10] What is Blockchain
[08:20] Where Blockchain Started to be Implemented
[10:08] Sharing of Digital Ownership
[14:14] Why Would I Want Creators to Invest in Their Communities?
[18:12] Utilitarian Example of Monetizing Personal Brand
[22:23] What to Do Now?
[28:50] What is NFT?
Notable Quotes
What Leaders Need to Know about Leveraging Influence
SEO & Social Media: Your One-Two Punch [Stephan Spencer Interview]
All You Wanted to Know about Marketing Funnels
Going Live: Why Livestreaming Matters (Christoph Trappe Interview)
Why Isn't Your Brand Trying to Become More Influential?
Every Successful Entrepreneur's Common Path to Uncommon Success (John Lee Dumas Interview)
Winfluence: Reframing Influencer Marketing to Reignite Your Brand [Jason Falls Interview]
How to Scale Influence through Community (and Why I am Launching One)
How To Grow Influence In a Red Ocean [Jeroen Corthout Interview]
I'm On Clubhouse. Now What?
How to Increase Your Influence With a 100-Page Book [Mike Capuzzi Interview]
My Initial Thoughts on Clubhouse, the Newest Social Media App
How to Maximize Your Real Estate Social Influence [Chris Stuart Interview]
If I Was Your CMO: Where to Invest in Digital and Social Media Marketing in 2021
The Importance of Influencer Collaboration in Building Influence [Amanda Russell Interview]
My Marketing Technology Toolstack for 2021
The Technology and Tools You Need for Your Marketing Infrastructure (Part 1: WordPress Plugins)
Can an Introvert Become an Online Influencer? [Bob Gentle Interview]
You're Measuring Social Media ROI All Wrong
How to Use Podcasting to Expand Your Reach and Land New Customers [Robert Loewenthal Interview]
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