Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
Welcome to Web3!
I had an amazing time at Joe Pulizzi's Creator Economy Expo, and I want to share with you what I learned specifically about Web 3.0 and how blockchain, cryptocurrencies and NFTs are all related.
In all honesty, I avoided these subjects for sometime as I found the NFT space to be full of people investing in them as if they were the .com startups in the tech bubble. However, wanting to learn about them knowing that Joe Pulizzi, the founder of Content Marketing World and Godfather of content marketing, is so invested in educating others around them, and after hearing Jeremiah Owyang's keynote speech, I now see things in a new light, and I think it is important enough that you do to.
No, I am not investing in any NFTs, but I do see how brands (and content creators) can and will be leveraging Web3 technologies in the not-so-distant future.
So, I am by no means an expert, and am very much a newbie, but I want to begin by sharing with you what I have learned and my perspective on this to help you all better understand the space.
I am still very much in the R&D phase of learning about this latest trend, but if this is something you want me to talk more about on my podcast, please let me know!
Key Highlights
[03:50] Democratization of Content
[05:56] What is Web 3.0?
[06:09] The Sharing Economy
[07:10] What is Blockchain
[08:20] Where Blockchain Started to be Implemented
[10:08] Sharing of Digital Ownership
[14:14] Why Would I Want Creators to Invest in Their Communities?
[18:12] Utilitarian Example of Monetizing Personal Brand
[22:23] What to Do Now?
[28:50] What is NFT?
Notable Quotes
Pinterest Marketing: It's Time to Diversify Your Social Media Marketing [Kate Ahl Interview]
Partnership Marketing It's Time to Diversify Your Digital Marketing and Invest in Relationships [Matt Wool Interview]
What a High School Shark Tank Competition Can Teach You About Marketing
How to Use Content Marketing To Establish Your Own Category
Guest Blogging: Trick or Treat?
How Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]
This is What AI - Generated Content Sounds Like
A Fresh New Perspective on Instagram Marketing: How to Blog on Instagram [Terri Nakamura Interview]
The 10 Areas of Your LinkedIn Profile Where a Majority of You Are Failing
Top 5 B2B Content Marketing-Aligned Lead Generation Strategies [Jeff Baker Interview]
The Simple Formula to Social Media Marketing Success
How to Measure Your Digital Marketing Ads ROI in a Non-Trackable World [Elijah Kirsch Interview]
Twitter Marketing: A Fresh Perspective for 2022
TikTok vs Instagram: What the Best Platform for Influencer Marketing is in 2022 [Justin Kline Interview]
LinkedIn's Newest Features to Focus On for 2022
What is the Link Between the Creator Economy and Content Marketing? [Joe Pulizzi Interview]
The Why and How of Email Marketing
Everybody Says This is the Year of Video. But What Exactly Should My Business Do to Best Leverage Video? [Scott Miller Interview]
The Number ONE Thing You Can Do to Create IMPACTFUL Content for Digital and Social Media Marketing
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