Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the data they have on current and prospective customers to highly customize marketing, customer service and sales process. Spend more time exploring curated product/service offerings, inventory on demand and unique offers for the smallest audience subgroups. Focus on repeat business, referrals, brand loyalty and highly focused differentiation.
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Employee Communications as a PR Function
Setting Business Goals in 2018
The Best of 2017 #NeoMarketing Podcast Review
Perfection is the Mortal Enemy of Good Enough
Using PR in Community Relationships
Learning From Expert Execution
Authentic Communication
Ep15 Innovation In Communication
Ep14 What does men’s health have to do with marketing?
Ep13 Diversity In Corporate Culture
Ep12 Elements Of A Successful Campaign
Ep11 Big Data and How To Use It
Ep10 Two Ways For Business To Be More Profitable
Ep9 Digital Marketing Is Really Just Public Relations
Ep8 Insights from the PRSA Icon Conference
Ep7 Brand Communication In A Crisis Situation
Ep6 Passive Audio and Other Alternative Content Delivery Methods
Ep5 Crisis Communication In The Digital Age
Ep4 How To Hire, Fire and Collaborate With The Right Clients
Ep3 What Is “NeoMarketing” all about?
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