Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the data they have on current and prospective customers to highly customize marketing, customer service and sales process. Spend more time exploring curated product/service offerings, inventory on demand and unique offers for the smallest audience subgroups. Focus on repeat business, referrals, brand loyalty and highly focused differentiation.
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
Positioning For Small Business
Conversion Copywriting with J Bryant Creative
BONUS EPISODE: Joe Hendrix, CFP / CPA Wealth Management For Entrepreneurs
Top 10 Communication Mistakes
Startups and Side Hustle Opportunities
Business Book Reading Recommendations
Taking Emotions Out of Crisis Communications
BONUS EPISODE: The Culture of Appreciation with Diana Rogers Jaeger
Branding For Start-Ups (Live) Special Episode
Culture of Appreciation and Wealth Management Dual Special Guest Episode
Branding For Start-Ups
Marketing Technology With And For Young Professionals
The Business Ethics Of Public Relations
Marketing, Advertising, Public Relations and Sales Communication
Start-up Financing Options
Crisis Communication Management
Media Relationships
Audience First Business Model Structure
Special Guest Alyssa Murphy from Next Thought (Bonus Episode)
Employee Communications as a PR Function
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