Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It's not enough to stop at basic, generic demographic data for marketing. In 2022, all businesses (big and small) need to further inspect, analyze and activate the data they have on current and prospective customers to highly customize marketing, customer service and sales process. Spend more time exploring curated product/service offerings, inventory on demand and unique offers for the smallest audience subgroups. Focus on repeat business, referrals, brand loyalty and highly focused differentiation.
On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR & Fellow PRSA discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://bit.ly/NeoMarketingSubscribe
To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
How To Get Started Podcasting
International Marketing and Value-Added Services
Special Guest: Kitt Letcher, CEO – Better Business Bureau of Central Oklahoma
Special Guest: Vicki Langford, VP of Resonance, Inc. and Project 3810 Partner
Special Guest: Terry Furrh, Owner of Eyes Etc.
Special Guest: Steve Davis and Che’ Loessberg
Think Strategic, Act Tactical
The Essential Skill Of Listening
Addressing Rumors In The Digital Age
Out-Of-The-Box Ideas
When Is The Right Time For Crisis Communication?
Starting A Business Is Hard!
Avoiding PR Tone Deafness
Business Adaptability
Helpful Tips For Professional Development
The Value Of Self-Worth In Your Career And Life
Personality, Character or Gaffe? Social Media Tone.
Business Strategy vs. Corporate Culture
Presentation Tools For Communication Pros
2019 Business Trends: Collaboration and Community
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