Branch Out - A Podcast from Connection Builders
Business:Careers
Strategic growth is about more than just growth for growth’s sake. It’s about identifying the most efficient path for profitability and sustainability and then pursuing it. Our guest today, Gale Crosley, is a Strategic Growth and Innovation Consultant who has helped countless growth-oriented CPA and Accounting firms overcome barriers and achieve high-performing strategic growth. Crosley started her career as a CPA with Arthur Andersen before transitioning to technology sales. After the dot-com bust, she started her own growth consultancy to help CPA firms grow strategically.
We discuss strategic growth within the CPA and broader professional services profession, including what firms can learn from traditional corporate enterprises and how technological innovations like AI are changing the industry. Gale explains that strategic growth is not just top-line growth but also about the bottom line. It's not growth for growth's sake; rather, it's about growing profitability. She also breaks down the biggest impediments to strategic growth, like unprecedented staffing shortages and adapting to revenue cycles.
Finally, Gale notes that firms must shift their strategy as the market changes. Firms need to specialize and innovate to stay relevant. Gale believes private equity and technology are disrupters to the CPA profession that will accelerate the need to evolve current business strategies. Gale advises managing partners to focus on strategic growth and specialization instead of riding the rollercoaster of market conditions. By being forward-thinking and focusing on strategic growth, firms can achieve the most profit and the fastest growth.
Key Points From This Episode:
Gale Crosley
Gale Crosley on LinkedIn
Connection Builders
Alex Drost LinkedIn
Creating an Inclusive Culture - Joshua Berggrun
Create Opportunities for Nontraditional Talent - Michelle Chao
Don’t Make Assumptions - Ariail Barker
Financial Literacy Is Critical - Karen A Clark
Everyone’s Path is Different - Charmone Adams
Diversity Equals Alpha - Leon Brujis
Look For the Next Generation - Marcia Nelson
Demystifying Diversity - Ernie Lyles
Why Diversity Matters - Martin Okner & Thomas Bohn
Make Time for Growth - Ryan Cutter
Networking and a Growth Mindset - Carrie Schochet
Always Look for Opportunities to Learn and Grow - Elliott Holland
Do What You Are Good At and Take Risks - Ken Marblestone
Standing Out from the Crowd - Emily Ackerman
The Art & Science of Business Development - Stephen Madsen
Be Resourceful & Build Your Network - Corrie Menary
Use Your Platform to Add Value to Others - Paul Gray
Stoicism and Private Equity - Leon Brujis
Help Your Clients Solve Their "Unknown Unknowns" - Sheon Karol
Building Value-Added Connections In Today's World - Adam Klein
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