Branch Out - A Podcast from Connection Builders
Business:Careers
Strategic growth is about more than just growth for growth’s sake. It’s about identifying the most efficient path for profitability and sustainability and then pursuing it. Our guest today, Gale Crosley, is a Strategic Growth and Innovation Consultant who has helped countless growth-oriented CPA and Accounting firms overcome barriers and achieve high-performing strategic growth. Crosley started her career as a CPA with Arthur Andersen before transitioning to technology sales. After the dot-com bust, she started her own growth consultancy to help CPA firms grow strategically.
We discuss strategic growth within the CPA and broader professional services profession, including what firms can learn from traditional corporate enterprises and how technological innovations like AI are changing the industry. Gale explains that strategic growth is not just top-line growth but also about the bottom line. It's not growth for growth's sake; rather, it's about growing profitability. She also breaks down the biggest impediments to strategic growth, like unprecedented staffing shortages and adapting to revenue cycles.
Finally, Gale notes that firms must shift their strategy as the market changes. Firms need to specialize and innovate to stay relevant. Gale believes private equity and technology are disrupters to the CPA profession that will accelerate the need to evolve current business strategies. Gale advises managing partners to focus on strategic growth and specialization instead of riding the rollercoaster of market conditions. By being forward-thinking and focusing on strategic growth, firms can achieve the most profit and the fastest growth.
Key Points From This Episode:
Gale Crosley
Gale Crosley on LinkedIn
Connection Builders
Alex Drost LinkedIn
Increase Revenue with Client Advisory Services (CAS) - Ed Warren
Drive Innovation with Curiosity & Discipline - Gary Thomson
Earn Confidence and Play The Long Game - Meahgan O'Grady Martin
Transform Your Leadership and Ignite Your Team - Dan Cremons
Your Practice is an Entrepreneurial Endeavor - Jay Harrington
Firm Leaders, What's on Your List? - Gary Shamis
People Are the Most Important Asset - Paul Aversano
How to Be Ahead of the Curve - Leon Brujis
Subscription Model for Professionals - Ed Kless
Cracking the Code to M&A Growth - John Bly
The Human Capital Challenges of M&A - Jennifer Fondrevay
The Future of How Clients Buy - Eric Gregg
Consistently Invest in Growth - Maria Moss
Be Curious and Invest in Yourself - Jeff Henningsen
Make an Impact and Build a Scalable Life - Brett Hickey
Hire Smart People and Get Out of The Way - Tyler Fair
Human Connection Catalyst – Thom Singer
Create Value Through Content - George Khalife
Taking Control of Your Personal Brand - Lydia Michael
Bring Action and Drive Diversity - Brandon Hawkins
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