Branch Out - A Podcast from Connection Builders
Business:Careers
Strategic growth is about more than just growth for growth’s sake. It’s about identifying the most efficient path for profitability and sustainability and then pursuing it. Our guest today, Gale Crosley, is a Strategic Growth and Innovation Consultant who has helped countless growth-oriented CPA and Accounting firms overcome barriers and achieve high-performing strategic growth. Crosley started her career as a CPA with Arthur Andersen before transitioning to technology sales. After the dot-com bust, she started her own growth consultancy to help CPA firms grow strategically.
We discuss strategic growth within the CPA and broader professional services profession, including what firms can learn from traditional corporate enterprises and how technological innovations like AI are changing the industry. Gale explains that strategic growth is not just top-line growth but also about the bottom line. It's not growth for growth's sake; rather, it's about growing profitability. She also breaks down the biggest impediments to strategic growth, like unprecedented staffing shortages and adapting to revenue cycles.
Finally, Gale notes that firms must shift their strategy as the market changes. Firms need to specialize and innovate to stay relevant. Gale believes private equity and technology are disrupters to the CPA profession that will accelerate the need to evolve current business strategies. Gale advises managing partners to focus on strategic growth and specialization instead of riding the rollercoaster of market conditions. By being forward-thinking and focusing on strategic growth, firms can achieve the most profit and the fastest growth.
Key Points From This Episode:
Gale Crosley
Gale Crosley on LinkedIn
Connection Builders
Alex Drost LinkedIn
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Mindsets That Drive Success in Business Development - Jim Ries
Thinking Bigger Than Yourself - Charmone Adams
Leading Your Team In Professional Services - Howie Siegal
No One Size Fits All Approach – Mike Alberts
Leading Through Change - Mark Walztoni
Adapting to Change - Tom Boniface
Leveraging Systems & Automations – Max Friar
Personal Balanced Scorecard – Doug LaLone
Authentic Leadership - Ben Vance
Disruptive Leadership - Thomas Bohn
An Open Discussion on Diversity – Christine Nowaczyk & Rich Grant
Authenticity & Diversity Part #2 – Jamil Sanders
Authenticity & Diversity Part #1 – Jamil Sanders
Shift Your Mindset and Embrace Your Authentic Self - Dan Lee
Don’t Let Fear Get in the Way of an Authentic You – Stephanie Gaffin
Find Passion to Fuel Authenticity – Amy Whipple
Authenticity and Business Development - Jeremy Holland & Grant Marcks
Set the Right Expectations with Clients & Prospects – Rob Meyers
Accidently Landing in a Business Development Role – Ryan Grand
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