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Show Notes:
In our last episode, we talked about how to lower your cost per click to lower your cost per conversion. This week we're discussing different methods to increase your conversion rate to lower your cost per conversion.
(6:05) Intro to topic
(9:49) Add negative keywords
(17:19) Find better keywords
(22:34) Secondary Targeting
(33:14) Improve your landing page
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First 100 Episodes - https://paidsearchpodcast.com/archive/
295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions
294: Responsive Search Ads Deep Dive - Part 3
293: Responsive Search Ads Deep Dive - Part 2
292: Responsive Search Ads Deep Dive - Part 1
291: What Worked Awesome in Google Ads This Year
290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022
289: How to Trust Your Instincts with Google Ads
288: What is Going on with Phrase Match Keywords?
287: B2B Campaigns in a B2C World
286: Google Ads Q&A With Some Awesome Questions
285: The Places Where Your PPC Campaign Could Be Leaking
284: Longtail Keywords Are Dead
283: Simple and Essential Questions for Improving Your Google Ads Results
282: Google Ads Q&A
281: The Two Things That Happen When You Launch a New Google Ads Campaign
280: How to Minimize Bad Traffic on Search Campaigns
279: How We Keep Conversion Tracking Simple and Easy
278: Responsive Ads Deep Dive (Expanded Text Ads Are Being Phased Out)
277: Really Interesting Google Ads Q&A with Questions About Close Variants, Seeing Your Ads in the Search Engine, First Page Bids, and More!
276: The Right Way to Run Brand Campaigns in Google Ads
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