Marketing is an integral part of any successful learning business—it is after all, one of the five domains in our Learning Business Maturity Model™. But it’s particularly important to understand digital marketing and how to generate and convert Web traffic into sales.
If you aren’t familiar with the Traffic and Conversion Summit, it happens to be the largest marketing event in North America, and what Forbes magazine describes as “everything you need to know about boosting your conversions and making your mark in your vertical”. Luckily for you, Jeff recently attended so in this episode, he and Celisa are revealing 5 key marketing takeaways from the informative Summit.
Full show notes at https://www.leadinglearning.com/episode176.
Our sponsors for this episode are:
Authentic Learning Labs, an education company seeking to bring complementary tech and services to empower publishers and L&D organizations to help elevate their programs. The company leverages technology like AI, Data Analytics, and advanced embeddable, API-based services to complement existing initiatives, offering capabilities that are typically out of reach for resource-stretched groups or growing programs needing to scale.
Blue Sky eLearn, the creator of the Path Learning Management System, an award-winning cloud-based learning solution that allows organizations to easily deliver, track, and monetize valuable education and event content online. Blue Sky also provides webinar and webcast services, helping you maximize your content and create deeper engagement with your audience across the world.
194: Revisiting Adult Learning Theory
193: Online Learning and the Future of Education with Ray Schroeder
192: Talking Workforce Development with Scott Wiley of OSCPA
191: The 4 Ps of Marketing of Marketing Your Learning Business
190: Designing Smarter Learning Experiences with Connie Malamed
189: Working the Nine Shift with Bill Draves of LERN
188: Maximizing Learning with Mindset
187: Learning Out Loud with Michelle Ockers
186: Venturing into the EdTech Market with Ian Chiu
185: Revisiting the Learning Revolution
184: A Generational – and Practical – View of Learning with Michelle Ryan
183: Making Conferences Learningful with Nancy Bacon and Mark Nilles
182: Reach, Revenue, and Impact
181: Getting Curious About Curiosity with Francesca Gino
180: Cultivating Communities with Rachel Happe of Community Roundtable
179: Pricing Educational Products
178: Putting Foresight - and Artificial Intelligence - First with Jeff De Cagna – Part II
177: Putting Foresight - and Artificial Intelligence - First with Jeff De Cagna
175: Leading Transformational Change with Greg Satell
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