Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing their products, LaCroix, Canada Goose, and Carhartt became the hottest things around. How did that happen?
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BONUS: Brand Aid
INTRODUCING: "Proof" and the Miracle Berry
47: Drinking Buddies: Jack Daniel and Nearest Green
46: Makin' Whoopee Cushion
45: Heard It Through the Grapevine
44: All That Jazzercise
43: A Tale of Two Spams
42: The Widow Clicquot
41: The Red (M&M) Scare
40: The Marlboro Woman
Trailer: We're back!
39: Scoot Over?
38: The Coed Scouts of America
37: Battle of the Brands: Leo Fender vs Les Paul
Trailer: Household Name becomes Brought To You By...
Introducing: Lost at the Smithsonian
36: A town called DISH
35: You've got Enron mail!
34: The Legend of the Atari Burial
33: Muzak listening, and Alexa eavesdropping
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Matter of Opinion
Proof