Some brands aren’t cool no matter how hard they try. Others start out cool, but lose their cachet over time. Then there are the brands that somehow, surprisingly turn cool. Without really changing their products, LaCroix, Canada Goose, and Carhartt became the hottest things around. How did that happen?
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12: A Wrench in Tesla
11: The Amway Dream
10: The Macy's Home Department
9: The Mattress Firm Conspiracy Theory
8: The Jell-O Curse
7: The Bodies at the Brooks Brothers
6: Basically Starbucks
5: The Coca-Cola President
4: Trader Joe's No-Buck Chuck
3: The Last Blockbuster
2: Donald and Ivana's Affair (with Pizza Hut)
1: TGI Fridays: The Tinder of the 1960s
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