As eCommerce owners, we often get caught up in our own perspectives and forget what it's like to be a customer. So today, we're going to shift our mindset and take a fresh look from the other side of the coin: the customer's perspective.
Listen in as I share a personal experience of how I discovered a brand I was previously unfamiliar with and made a purchase from them in just 25 minutes—quite unusual for someone who is typically a non-impulsive buyer. You'll hear about the customer journey as it played out in real life, exploring what this brand did really well and what they could have improved, and gain insights into why it's essential to view your funnel from the customer's perspective and create a purchasing journey that resonates with them to create lifelong fans.
You can find show notes and more information by clicking here: https://bit.ly/3KCnJm3
Interested in our Private Community for 7-Figure Store Owners? Learn more here.
Want to hear about new episodes and eCommerce news round-ups? Subscribe via email.
Talking Shopify's Dominance, WooCommerce's Niche and Inventory Forecasting
How WooCommerce's Co-Founder Overcame Burnout
Recapping eCommerceFuel Live 2023
A Proven Playbook for Rapidly Accelerating Brand Growth
Turning a $25K Investment Into $300K of Traffic Every Year
Taking a Hard Look at Revenue-Based Loans
Merchandising Lessons from a Victoria's Secret Executive
Uncovering Macro Trends with Fulfil.io's Mountain of Data
Hitting 8-Figures in Two Years with Organic Short-Form Video
Designing Comp Plans to Keep Your Team Hyper-Productive and Around for the Long-Term
Are Facebook Ads Making a Comeback?
“Quality” is the Word of the Year in Acquisition
Moat-Building Strategies for a Defensible Business
Deconstructing Today's Most Beloved Brands
Leveling Up as a Leader (Replay)
From Post-Soviet Mongolia to TikTok Influencer
eCommerce Predictions for 2023
Going Deep on Paid Traffic Trends & Attribution
Building a Brand Around Referrals and Exclusive Distribution
How a Ski Industry Veteran Resurrected Mountain Gazette
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
HCI Leadership Revolution
Human Capital Leadership
The Power of Music Thinking
BusinessWISE
Business Wars