Estate of Mind — The Art of Selling Luxury Real Estate
Business:Marketing
More about Deborah:
Deborah is a seasoned marketing consultant with over 30 years of experience and over the past two decades, Deborah has dedicated her expertise to consulting in the real estate industry, specializing in strategic marketing for the luxury market. Her extensive knowledge and insights have been honed through a decade-long collaboration with The Institute for Luxury Home Marketing, where she is instrumental in conceptualizing, researching data, preparing, and analyzing market trends for their monthly Luxury Market Reports.
Join us as we navigate the intricate details of the luxury real estate landscape, guided by Deborah's wealth of experience and expertise.
To jump to a specific topic, navigate to one of the following timestamps:
[00:00] Introduction
[02:06] The state of the luxury real estate market in 2023
[05:25] Year-over-year price performance in the luxury real estate market
[08:19] The impact of inventory levels on the luxury real estate market
[12:01] Changes in consumer demand in 2023
[15:13] Importance of move-in-ready homes
[18:50] The evolution of buyers’ demands in luxury home
[25:00] Luxury real estate market expectations for 2024
[29:10] Experienced-based properties and family compound
[30:31] Challenges of managing seller expectations in the luxury real estate market
[35:29] Parting thoughts
Topics You’ll Uncover During this Episode:
Resources Mentioned Within Episode:
Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 2) with Kofi Nartey
Marketing Blueprint Series: How to Effectively Negotiate in Luxury Real Estate (Part 1) with Steve Yastrow
Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 2) with Michael Morrison
Marketing Blueprint Series: Winning Luxury Real Estate Listings (Part 1) with Sherri Anne Green
Marketing Blueprint Series: Growing Your Real Estate Sphere of Influence (Part 2) with Yali Alpizar
Marketing Blueprint Series: Growing Your Real Estate Sphere of Influence (Part 1) with Julie Faupel
Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 2) with Ricardo Rodriguez
Marketing Blueprint Series: Building Your Luxury Real Estate Brand (Part 1) with Malte Kramer
Marketing Blueprint Takeover: Adopting a Luxury Mindset in Real Estate (Part 2) with Claudia Powell
Marketing Blueprint Takeover: Adopting a Luxury Mindset in Real Estate (Part 1) with Maria Babaev
Out-of-Market Luxury Purchases Part Two: The Importance of Local Real Estate Referrals with Tami Simms
Out-of-Market Luxury Purchases Part One: The Importance of Real Estate Awareness Content with Andrew Hong
Building Strong Referral Networks in Luxury Real Estate with Patrick Ryan
What's Driving Luxury Real Estate in 2022 with Michael Altneu
Improve Your Targeting Strategies in Luxury Real Estate with David Collins
Keys to Building a Referral Driven Business with Alexander Brandau IV
Optimizing Your Digital Presence in Luxury Real Estate with Shayla Twit
Staging to Professionally Showcase Luxury Homes with Lori Pedersen and Nissan Michael
Turning Loyalty into Real Estate Referrals with Barry Kirk
Creating Loyalty in Luxury Real Estate with Barry Kirk
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