I’m thrilled to share a conversation I had recently with returning guest, Philip Morgan.
Philip Morgan's work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. His Expertise Incubator program helps indie consultants cultivate expertise, a point of view, and IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses.
In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.
Tune into this episode to hear:
Learn more about Philip Morgan:
Resources:
Ep 179: What Does It REALLY Take To Be Seen As An Expert
Ep 178: How to Raise Your Prices When Your Clients Won't Pay As Much
Ep 177: Make 2024 Your Best Year Yet
Ep 175: What I'm Excited About in 2024
Ep 174: Celebrating A Year of Wins
Ep 173: Behind The Scenes: Building the No BS Mastery Program
Ep 172: Carl Wilson on Implementing the No BS Agency Model in a Larger Organization With Multiple Decision Makers
Ep 171: Didn't Meet Your Goals This Year? Here's What I Want You To Do.
Ep 170: The Trap That Retainer Clients Often Create (And How To Avoid It)
Ep 169: The Thing About a Retainer Clients Business Model That Could Kill You (And How To Fix It)
Ep 168: Why Building A Business Based On Retainer Clients Is Riskier Than You Think
Ep 167: The No BS Agency Mastery Isn’t For You If…
Ep 166: Are You A Perfect Fit for the No BS Agency Mastery?
Ep 165: What is No BS Agency Mastery
Ep 164: Leilani Wells on Creating Engaging and Creative Social Media Content That Shows Your Personality
Ep 163: Keys to Eliminating Revisions: Show The Finished Product
Ep 162: Keys to Eliminating Revisions: Flush Out All Ideas From The Beginning
Ep 161: Keys to Eliminating Revisions: Present All Your Work Live
Ep 160: Terri Trespicio Challenges and Drops Truth Bombs About Following Your Passion
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