I’m thrilled to share a conversation I had recently with returning guest, Philip Morgan.
Philip Morgan's work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. His Expertise Incubator program helps indie consultants cultivate expertise, a point of view, and IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses.
In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.
Tune into this episode to hear:
Learn more about Philip Morgan:
Resources:
Ep 82: How Do You Sell Something That All Your Competitors Are Giving Away for Free?
Ep 81: You Are The Hero Of Your No BS Agency
Ep 80: Exciting Business Goals for 2022 and Going All-In on What's Next
Ep 79: The Business Model You Need if You Want Work-Life Balance and The Secret Behind a Successful Passive Income Business
Ep 78: Getting Out of the Fear Place, Selecting a New Business Model, and Fundamentally Changing the Way We Do Business
Ep 77: Julia Pimsleur Dives Into Why Mindset is the Key to Achieving Our Big Goals and the Mindset Practices She Encourages Us All to Adopt
Ep 76: Hillary Weiss on Finding, Visualizing, and Showcasing the Thing That Makes You Special in the World
Ep 75: Focus on Process Over Product and Build Your Resilience
Ep 74: Seth Erickson Shares His Research and New Book on Why Storytelling in Business Works and How We Can Tell More Engaging Stories
Ep 73: How to Guarantee Your Own Success
Ep 72: Jared Kleinert Peels Back the Curtain on His Processes, Habits, and Relationships That Have Allowed Him to Accomplish So Much at 26
Ep 71: Philip Morgan Explains Why Our Relationship to Risks Matters a Whole Lot When Picking Our Business Strategy and Specialization Area
Ep 70: Jeffrey Van Dyk on Finding Your Perfect Market, the Work Only You Can Do, and the Messaging That Hits The Bullseye
Ep 69: Nate Bagley on Nurturing an Amazing Relationship With Your Romantic Partner and Why This Is So Important in Business
EP 68: Talia Koren on How an Intentional and Wildly Successful Instagram Strategy Fueled the Growth of Her Business
EP 67: Dorie Clark Drops Truth Bombs About Playing the Long Game and How to Make Your Own Luck
EP 66: Dominic Monkhouse Gets Real on What it Takes to Build Grit, Resilience, and Really Strong Teams
EP 65: Melanie Spring on Building the Business and Life You REALLY Want and Nothing But
Summer Quickie: Michelle Mercurio on Letting Go of Things (Even if They're Working)
Summer Quickie: Melanie Gow on the Getting to the Core of a Story
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