I’m thrilled to share a conversation I had recently with returning guest, Philip Morgan.
Philip Morgan's work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. His Expertise Incubator program helps indie consultants cultivate expertise, a point of view, and IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses.
In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.
Tune into this episode to hear:
Learn more about Philip Morgan:
Resources:
Ep 119: How Can You Guarantee and Promise Benefits That Are Not 100% Contingent on Your Work
Ep 118: Building Your Authority Machine: What and When to Outsource
Ep 117: Where and How to Start Your Authority Machine When You're Starting From Scratch
Ep 116: Networking or Authority Building: Where Should You Focus
Ep 115: How to Start an Authority Machine: My Story
Ep 114: How to be a Great Client
Ep 113: How to Raise Your Prices Sustainably and What Premium Pricing is Really All About
Ep 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)
EP 111: Five Sins You Must Avoid If You're Looking For More Money From Your Clients (and What To Do Instead)
Ep 110: Where Financial Security Really Comes From and How You Can Build It
Summer Break Bonus: Dorie Clark on Playing the Long Game
Summer Break Bonus: Kia Abrera on Recognizing Burnout and Creating Her Own Work-Life Balance
Summer Break Bonus: Ediuska Laurens on Leaning Into Your Big Vision
Summer Break Bonus: Michael Roderick on Building a Referable Brand
Ep 109: #SpainBrain and the Importance of Taking Time to Rest and Recharge
EP 108: How to Get Disciplined, Stop Endlessly Exploring, and Call Your Creative Work "Done"
Ep 107: Did You Know You Can Make Great Clients? Here's How.
Ep 106: How Vincent Kitirattragarn Built Dang Foods, an Award-Winning Asian Snacks Company, From Scratch
EP 105: Getting Paid to Pitch: The Lead Product Method
Ep 104: Building the Authority Machine in Your Business
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