The One Big Tip Podcast with Jeff Mendelson
Business:Entrepreneurship
Megan Prejzner's passion for helping individuals and businesses reach their full potential stems from her own personal journey of self-discovery and entrepreneurship. She believes everyone has a unique purpose and path in life, and she strives to empower others to discover and embrace their authentic selves. As the founder and CEO of Hackett Brand Consulting, Megan has honed her skills in brand strategy and marketing, working with a diverse range of clients from Fortune 50 companies to independent thought leaders. Her award-winning agency is known for its innovative approach to branding and marketing, which emphasizes authenticity and human connection. In addition to her work with Hackett Brand Consulting, Megan also founded Local, a marketing agency that specializes in helping small businesses succeed. She is committed to using her expertise to support and uplift entrepreneurs at every stage of their journey.
Megan initially focused on working with publicly traded companies but soon found herself drawn to the local business community in Denver, Colorado. Recognizing that the agency model didn't work for small businesses, Megan shifted her approach to a grassroots marketing strategy that leverages her experience working with large brands to help local businesses break through to the next level of growth. She finds great satisfaction in seeing small businesses thrive and considers them the bread and butter of the economy.
She highlights the freedom and creativity that comes with collaborating with local brands and small businesses, where ideas can be executed quickly without having to go through the checks and balances that are common in big brands. Megan is especially impressed with the rise of local businesses on social media platforms like TikTok and Instagram Reels, where they can capitalize on trends and go viral without getting held up by the bureaucracy of big brands. She sees this as a tremendous opportunity for small businesses to get noticed and make an impact in their local communities.
Megan understands the struggles of business owners who are overwhelmed with marketing tactics. Starting with a strategy that is tailored to the business's specific goals, audience, and needs is crucial. While jumping into every marketing channel available may be tempting, Megan advises against this approach, as it can lead to overanalysis paralysis and poor results. Instead, she suggests starting with one channel and becoming proficient at it before adding more channels to the mix. By doing this, businesses can ensure that they focus on the most effective marketing tactics and drive their goals forward.
She emphasizes the importance of strategy in marketing and choosing the right tactics to achieve business goals. Suggesting focusing on one channel, building upon it rather than trying to be all things to all people and advises against over-analyzing data and instead recommends starting with a strategic mindset. Honing in on the right channels and building efficiency in their marketing efforts. Businesses should add and grow as they get the nuts and bolts figured out, not stay stuck on the one tactic they started with. Focusing on building and expanding their strategies and using them as a foundation to build upon. By adopting this approach, businesses can climb the marketing mountain, maximize their return on investment and set themselves up for success.
Megan has experience working with both small and big businesses in developing their marketing strategies. One of her favorite local business clients is a wedding dress shop, where they worked together to create a social media plan that focused on a handful of channels to drive people back to their shop. After five years, the business has expanded its online presence and is killing it on Pinterest, Facebook, Instagram, and other platforms. Whether it's a small or big business, Megan understands the importance of starting with one key needle mover and building around it to grow and expand the marketing strategy.
E309 - Do sales with integrity and understanding, by not disregarding other people | with Deb Brown Maher
E308 - See how to allow data teams to answer questions and make business-critical decisions in minutes with Narrator, a data modeling platform | with Ahmed Elsamadisi
E307 - Buy, build, and sell your small to medium size business successfully | with Jessica Fialkovich
E306 - Develop a story that appeals to the audience's emotions to pull them in | with David Saltzman
E305 - Reveal the insights of your advertising with strategic creativity to build great branding and create superior designs | with Robin Landa
E304 - Avoid making six to eight-figure mistakes by solving unpleasant problems with exciting solutions | with Tim Calise
E303 - Gain pricing power through pricing strategy methods | with Per Sjöfors
E302 - Digital literacy is a necessary leadership skill - learn to work with a tech team | with Sophia Matveeva
E301 - As couple partners, recognize each other's gifts and talents and assign resources and responsibilities based on tactics and strategies | with Kyle and Ariel Tresch
E300 - Strategy has no one size fits all approach, you need to find the one that works for you | with Beate Chelette
E299 - Magnify what’s working, untangle what’s not running smoothly, sort it out, and put it back together to expand your services and revenues | with Valerie Hayes
E298 - If you’re ready to scale your side hustle and grow your business, you must overcome your fears first! | with Leah Gervais
E297 - Data engineering is the future for moving your business to the next level | with Tarush Aggarwal
E296 - To stay ahead of the competition, position yourself as a problem solver to your audience | with Chris Lalomia
E295 - You don’t need to be an accountant to understand the numbers of your business, choose to work smart | with Cesar Hasselman
E294 - If you don’t advertise your business on social media, you’re leaving money on the table | with Jeffrey Katz
E293 - Make Geofencing part of your marketing plan and increase effectiveness | with Justin Croxton
E292 - Unlock the leader in you, stress less, and live an epic life while running your business | with Yigal Adato
E291 - Set KPIs that you can measure daily if you want to grow your business through Search Engine Optimization | with AJ Saunders
E290 - Strive to have authenticity and transparency synonymous with your brand name | with David Baxter
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