The One Big Tip Podcast with Jeff Mendelson
Business:Entrepreneurship
Megan Prejzner's passion for helping individuals and businesses reach their full potential stems from her own personal journey of self-discovery and entrepreneurship. She believes everyone has a unique purpose and path in life, and she strives to empower others to discover and embrace their authentic selves. As the founder and CEO of Hackett Brand Consulting, Megan has honed her skills in brand strategy and marketing, working with a diverse range of clients from Fortune 50 companies to independent thought leaders. Her award-winning agency is known for its innovative approach to branding and marketing, which emphasizes authenticity and human connection. In addition to her work with Hackett Brand Consulting, Megan also founded Local, a marketing agency that specializes in helping small businesses succeed. She is committed to using her expertise to support and uplift entrepreneurs at every stage of their journey.
Megan initially focused on working with publicly traded companies but soon found herself drawn to the local business community in Denver, Colorado. Recognizing that the agency model didn't work for small businesses, Megan shifted her approach to a grassroots marketing strategy that leverages her experience working with large brands to help local businesses break through to the next level of growth. She finds great satisfaction in seeing small businesses thrive and considers them the bread and butter of the economy.
She highlights the freedom and creativity that comes with collaborating with local brands and small businesses, where ideas can be executed quickly without having to go through the checks and balances that are common in big brands. Megan is especially impressed with the rise of local businesses on social media platforms like TikTok and Instagram Reels, where they can capitalize on trends and go viral without getting held up by the bureaucracy of big brands. She sees this as a tremendous opportunity for small businesses to get noticed and make an impact in their local communities.
Megan understands the struggles of business owners who are overwhelmed with marketing tactics. Starting with a strategy that is tailored to the business's specific goals, audience, and needs is crucial. While jumping into every marketing channel available may be tempting, Megan advises against this approach, as it can lead to overanalysis paralysis and poor results. Instead, she suggests starting with one channel and becoming proficient at it before adding more channels to the mix. By doing this, businesses can ensure that they focus on the most effective marketing tactics and drive their goals forward.
She emphasizes the importance of strategy in marketing and choosing the right tactics to achieve business goals. Suggesting focusing on one channel, building upon it rather than trying to be all things to all people and advises against over-analyzing data and instead recommends starting with a strategic mindset. Honing in on the right channels and building efficiency in their marketing efforts. Businesses should add and grow as they get the nuts and bolts figured out, not stay stuck on the one tactic they started with. Focusing on building and expanding their strategies and using them as a foundation to build upon. By adopting this approach, businesses can climb the marketing mountain, maximize their return on investment and set themselves up for success.
Megan has experience working with both small and big businesses in developing their marketing strategies. One of her favorite local business clients is a wedding dress shop, where they worked together to create a social media plan that focused on a handful of channels to drive people back to their shop. After five years, the business has expanded its online presence and is killing it on Pinterest, Facebook, Instagram, and other platforms. Whether it's a small or big business, Megan understands the importance of starting with one key needle mover and building around it to grow and expand the marketing strategy.
E209 - Fail to Succeed: How Embracing Failure Leads to Growth | with Dr. Shirag Shemmassian
E208 - Relationship Driven Growth: How Nurturing Relationships Can Help You Scale | with Isar Meitis
E207 - It’s the “Who,” Not the “How”: Hiring and Training for Success | with Brandon Cobb
E206 - Email Marketing 101: Two Tips for Success from Abbi Perets | with Abbi Perets
E205 - Niche, Please!: Narrowing Your Social Media Scope | with Skyler Irvine
E204 - Make A Name for Yourself: The Power of Personal Branding | with Paige Arnof-Fenn
E203 - Multi-Channel Brand Building: Don’t Keep All Your eCommerce Eggs in One Basket | with Daniel Stafford and Robby Switzer
E202 - Keep Up With the Competition: Using Data to Find High Intent Buyers | with Tyler Kemp
E201 - Nail Your Newsletter: Crafting Effective Emails Through the Customer Experience | with Emily McGuire
E200 - Business Exiting 101: Nailing Your Exit Strategy with Marvin Storm | with Marvin Storm
E199 - Monetizing with Masterminds: Scaling with High Ticket Programs | with Chris Williams
E198 - Your Perfect Digital Storefront: Optimizing Your Website to Grow Your Business | with Jeff Fulkerson
E197 - You Are the Artist of Your Life: Taking Aligned Action | with Carrie Jemima Cooper
E196 - An Effective SEO Alternative: Maximizing Success with Google Ads | with Joe Balestrino
E195 - Slowing Down to Speed Up: How A Four-Day Work Week Can Transform Your Business | with Joe Sanok
E194 - Niche Marketing: How to Create Content That Converts | with Chris Pistorius
E193 - 90-Day Marketing Plan: Set Yourself Up for Success | with Tim Fitzpatrick
E192 - Niche Your Face Off: Finding Your Place as an Entrepreneur | with John Lee Dumas
E191 - The Rewards of Getting Out of Your Comfort Zone: How Networking Can Transform Your Business | with Chris Sherwin
E190 - Kindness Is Key: How Emotional Intelligence Changes Everything | with Amy Malin
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