The One Big Tip Podcast with Jeff Mendelson
Business:Entrepreneurship
Megan Prejzner's passion for helping individuals and businesses reach their full potential stems from her own personal journey of self-discovery and entrepreneurship. She believes everyone has a unique purpose and path in life, and she strives to empower others to discover and embrace their authentic selves. As the founder and CEO of Hackett Brand Consulting, Megan has honed her skills in brand strategy and marketing, working with a diverse range of clients from Fortune 50 companies to independent thought leaders. Her award-winning agency is known for its innovative approach to branding and marketing, which emphasizes authenticity and human connection. In addition to her work with Hackett Brand Consulting, Megan also founded Local, a marketing agency that specializes in helping small businesses succeed. She is committed to using her expertise to support and uplift entrepreneurs at every stage of their journey.
Megan initially focused on working with publicly traded companies but soon found herself drawn to the local business community in Denver, Colorado. Recognizing that the agency model didn't work for small businesses, Megan shifted her approach to a grassroots marketing strategy that leverages her experience working with large brands to help local businesses break through to the next level of growth. She finds great satisfaction in seeing small businesses thrive and considers them the bread and butter of the economy.
She highlights the freedom and creativity that comes with collaborating with local brands and small businesses, where ideas can be executed quickly without having to go through the checks and balances that are common in big brands. Megan is especially impressed with the rise of local businesses on social media platforms like TikTok and Instagram Reels, where they can capitalize on trends and go viral without getting held up by the bureaucracy of big brands. She sees this as a tremendous opportunity for small businesses to get noticed and make an impact in their local communities.
Megan understands the struggles of business owners who are overwhelmed with marketing tactics. Starting with a strategy that is tailored to the business's specific goals, audience, and needs is crucial. While jumping into every marketing channel available may be tempting, Megan advises against this approach, as it can lead to overanalysis paralysis and poor results. Instead, she suggests starting with one channel and becoming proficient at it before adding more channels to the mix. By doing this, businesses can ensure that they focus on the most effective marketing tactics and drive their goals forward.
She emphasizes the importance of strategy in marketing and choosing the right tactics to achieve business goals. Suggesting focusing on one channel, building upon it rather than trying to be all things to all people and advises against over-analyzing data and instead recommends starting with a strategic mindset. Honing in on the right channels and building efficiency in their marketing efforts. Businesses should add and grow as they get the nuts and bolts figured out, not stay stuck on the one tactic they started with. Focusing on building and expanding their strategies and using them as a foundation to build upon. By adopting this approach, businesses can climb the marketing mountain, maximize their return on investment and set themselves up for success.
Megan has experience working with both small and big businesses in developing their marketing strategies. One of her favorite local business clients is a wedding dress shop, where they worked together to create a social media plan that focused on a handful of channels to drive people back to their shop. After five years, the business has expanded its online presence and is killing it on Pinterest, Facebook, Instagram, and other platforms. Whether it's a small or big business, Megan understands the importance of starting with one key needle mover and building around it to grow and expand the marketing strategy.
E249 - Online Business Managers Can Help Turn Your Business Dreams into a Reality | with Nicole Bandes
E248 - Use the Rule of 26 to help businesses avoid the time drain and frustration of managing profitable digital marketing campaigns | with Michael Buzinski
E247 - Use creativity and out-of-the-box thinking to capture your audience and expand your market share | with Ted Lau
E246 - Help your team create an everyone sells mindset and grow your bottom line | with Merit Kahn
E245 - Create laser-sharp focus on the one big thing you want to be known for to scale your business to the next level | with Carmen Reed-Gilkison & Dierdre Harter
E244 - Innovative programs are available to help deal with the financial pressures you are experiencing, both personally and professionally | with Jen Lee
E243 - Be more productive in your day by using tools that optimize efficiency to do more with less stress | with Alexis Haselberger
E242 - Podcasting is the best way to reach your audience, impact your brand, and establish authority | with Amani Roberts
E241 - Sometimes, you need to be willing to burn down every idea of what you think success looks like to give you the space to create the life your dreams | with Jamie Meyer
E240 - Successful public speaking happens when you tune out the negative voice in your head | with Robin Sacks
E239 - Hire for traits and not past experience if you want to acquire the best talent in your industry | with Steve Pockross
E238 - Growth in life and business happens when you step outside your comfort zone and face challenges head-on | with David Wood
E237 - Never underestimate the importance of being liked | with Mike Ravenscroft
E236 - Create more actionable content every time using AI technology | with Jeff Coyle
E235 - Smart business cards are a quick, no contact way to exchange information, making networking as easy as a tap! | with Pieter Limburg
E234 - To stand out from the sea of clutter and noise, capture your audience's attention with brand storytelling ad campaigns | with Zack Slingsby
E233 - Looking to grow your sales in a foreign market? Understanding the LINGO is the only way to go | with Levent Yildizgoren
E232 - Email newsletters are a great tool to increase customer engagement | with Jared Loftus
E231 - Use positive traction to grow your brand and expand your reach | with Soon Yu
E230 - Dominate your marketplace and make your business boom using digital ads | with Nik Tsoukales
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