About this Bonus Episode:
Not too long ago I was interviewed by Philip Stutts on his Undefeated Marketing Podcast.
Longtime listeners may recognize his name since Philip has been a guest on The Marketing Book Podcast twice:
He was also on the show for part of the limited-time series Authors in Quarantine Getting Cocktails when I produced 66 episodes during the lockdown in 2020, and he was one of the primary reasons I started doing it.
Philip has a very interesting background. For many many years, he has been a political consultant and has worked on over 1,200 political campaigns including U.S. presidential races in the United States. His political media firm is Go Big Media.
Over the years a number of his clients asked for business marketing advice so he later established a separate marketing firm just for businesses Win Big Media. Much of his marketing advice is based on the realities of what has worked well for marketing candidates, and I find that very intriguing and enormously effective these days.
Philip and I were introduced by another guest on the show, David Meerman Scott, author of several books including The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (7th edition), and Phillip later introduced me to the legendary Jay Abraham whom I was able to interview on the podcast about his book, The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth.
Phillip has really enjoyed being on The Marketing Book Podcast and has heard from a lot of marketing book podcast listeners, and he thought that this short interview might be of interest to my listeners because we talked about some key ideas from the first 350 books that have been on the show, and since last week I did publish episode 350 with Dorie Clark about her new book, The Long Game: How to Be a Long-Term Thinker in a Short-Term World, this seemed like a nice celebratory bonus.
Enjoy!
-Douglas Burdett, host of The Marketing Book Podcast
Click here for this episode's website page to access all the links mentioned during the interview:
https://www.salesartillery.com/marketing-book-podcast/ideas-350-books
453 The Ultimate Customer Experience by Scott McKain
452 Account Based Growth by Bev Burgess
451 Decisions Over Decimals by Oded Netzer
The State of Marketing Books with Josh Bernoff
450 33 Ways Not To Screw Up Your Business Podcast by Alastair McDermott
449 Build A Better Business Book by Josh Bernoff
448 The Insight Book by Anthony Tasgal
447 Never Lose an Employee Again by Joey Coleman
446 The Human Experience by John Sills
445 Go Big Or Go Home by Diana Kander
444 The Experience Mindset by Tiffani Bova
443 The Most Amazing Marketing Book Ever by Mark Schaefer & Friends
442 Do It! Selling by David Newman
441 Breakout Brands by Jared Schrieber
440 Seeing The How by Allen Adamson
439 The Smart Branding Book by Dan White
438 The Frictionless Organization by Bill Price
437 Email Marketing Rules by Chad White
436 The Future Normal by Rohit Bhargava
435 Entrepreneurial Marketing by Philip Kotler
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