Liz Esche is the Head of Marketing at Mind Studio, a tech company that is helping revolutionize the AI industry. Liz cut her teeth working in the outdoor industry over the years but recently jumped ship to work in the tech field. In this thought-provoking episode, she shares her insights and observations about AI’s impact on the outdoor industry.
In this episode, Cole and Lindsay discuss:
The future of websites and personal AI
Gated vs ungated content and the flood of AI-generated content
The importance of brand trust in this new future
Email marketing and other categories AI might disrupt
You can catch up with Liz here and tune in for their upcoming webinar about building automations without code
If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
Ambassador, Athlete or Influencer? | Maddie Duffy | Mystery Ranch (Throwback)
Product Design and Brand Development | Josh Buesseler | Delicious, LLC
Ben O'Meara | Foundations of Huckberry | Huckberry (Throwback)
Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures
Building a Creative Manifesto | Marc Gutman | Wildstory
How Company-to-Customer Communication Delivers Value | Erica Aarons | Rumpl
Building a Brand Versus Building an Online Retailer | Moez Faruqi | White Duck Outdoors
How to Run a Startup Marketing Plan | Jax Mustafa | Erem
How Emerging Technologies Impact Marketers | Bethany Evans | The North Face
Why Consumer Research is so Important | Megan Averell | The Insight Inn
Building a Non-Transactional Relationship With Your Customers|Darren Josey | NEMO Equipment
How to Find Your Brand Voice on Social | Kami York-Feirn | Ruffwear
How to Work with An Agency | John Entwistle | Origin
Managing Clients as a Freelancer | Maari Casey | Uncompany
Freelancing Q&A | Cole Heilborn & Emily Holland | Port Side Productions
Dealing with Money as a Freelancer | Justine Mulliez | Just a Wild Thought
Finding Your Focus As A Freelancer | Jon Glassberg | Louder Than 11
Finding the Balance Between Vision and Expectations | Mason Gravley | Athletic Brewing
Jonathan Wegner | Perceived Value of a Brand | SOG Knives
Mike Arzt | Camera Guy or Business Guy? | The Public Works
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