Liz Esche is the Head of Marketing at Mind Studio, a tech company that is helping revolutionize the AI industry. Liz cut her teeth working in the outdoor industry over the years but recently jumped ship to work in the tech field. In this thought-provoking episode, she shares her insights and observations about AI’s impact on the outdoor industry.
In this episode, Cole and Lindsay discuss:
The future of websites and personal AI
Gated vs ungated content and the flood of AI-generated content
The importance of brand trust in this new future
Email marketing and other categories AI might disrupt
You can catch up with Liz here and tune in for their upcoming webinar about building automations without code
If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
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Josh Weichhand | Finding and Using your Voice | Chaco
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John Drake | A Life in the Ad World | Drake Cooper
Jess Anthony | Kickstarter Success and Equality in the Outdoors | Oru Kayak
Charlie Lozner | Climate Change and Personal Responsibility in the Outdoor Industry | Backbone Media
Casey Lorenzen | Moving Backwards in Life by Giving up Working for Yourself? | Fjällräven
Stephen Matthews | Race Results Aren't the Only Thing that Matters| Rocky Mountain Bicycles
Tom and Kyleigh | How YouTube has Grown their Business | Freedom Vans
Doug Thielen | The 120 year old startup | Filson
Mike Goldstein | Running a Successful Production Company | The Heist
Sean Fields | Sustainability in the Outdoor Industry | Gear Aid
Brian Seales | Small Town Agency; Tasty Results | Ketchup and Mustard
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