Liz Esche is the Head of Marketing at Mind Studio, a tech company that is helping revolutionize the AI industry. Liz cut her teeth working in the outdoor industry over the years but recently jumped ship to work in the tech field. In this thought-provoking episode, she shares her insights and observations about AI’s impact on the outdoor industry.
In this episode, Cole and Lindsay discuss:
The future of websites and personal AI
Gated vs ungated content and the flood of AI-generated content
The importance of brand trust in this new future
Email marketing and other categories AI might disrupt
You can catch up with Liz here and tune in for their upcoming webinar about building automations without code
If you’re liking what you’re hearing, feel free to leave us a review on Apple or Spotify. It helps more people like you find the show. Let’s help everyone learn together.
This podcast is produced by Port Side Productions. We’re a video production outfit that believes stories inspire and move people through the power of emotion. We work with brands and agencies in the outdoor industry to tell stories that help brands engage, inspire, and build brand affinity with their customers. We tell stories from the wild.
Justine Mulliez | Creatives in the Wild | Just a Wild Thought
Kansas Sartin | Never Settle | PAKMULE Cargo Carrier
Cory Van Auken | Digital Marketing and PR | Darby Communications
Peter and Spencer | The Low Impact Camper | Super Pacific
Sean and Shandi | An Award Winning Story | Forever is Now
Chatham Baker | Integrated Licensing | SPG Company
Christian Lepley | An Awakening | GU Energy Labs
Rich Hohne | True to the Trail | Oboz Footwear
Eli Kerr | The Whole Self | Gnarly Nutrition
Kyle McCann | Jumping Ship | Canyon Bicycles USA
Mary Kate Baumann | The (huge) Social Dilemma | GOAL ZERO
Jo Salamon | Preserving Heritage and Saving Lives | Mustang Survival
Amanda Goad | Building a Brand Voice | BoldBrew
Chris Killen | Strategy is the new King | Bell Helmets
Jensen and Nikolai | Founders Dream| Ombraz Sunglasses
Rick Wittenbraker | Community over Self | Howler Brothers
Jen Gurecki | Snow for All | Coalition Snow
Linda Balfour | E-commerce Pivot | Superfeet
Maddie Petry | Down the Mountain | Mammut
Patrick Tullos | Mental Health in the Outdoors | Adidas
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